The iPhone custom display design made the most of new design options when first introduced in the summer of '07 and it is worth noting that the design, like the iPhone, is holding up quite well.

What was so innovative about this design template. For starteres, the i-Phone graphic is printed on large format tension fabric. This combination of a first class portable trade show exhibit system with printed fabric on a back wall represents a significant step forward in the integration of fabric into display design, making the graphic light-weight, durable and easy to replace. Beyond that, for a 10' booth space the graphic is huge considering the other elements in the trade show booth.

Having a Plasma screen on the display backwall brings this trade show exhibit to life. In a few short years the Plasma has grown as a vehicle for communicating the essence of a marketing message. Also making a functional, locking counter look as though it actually belongs from a design perspective can be tricky but this exhibit demonstrates this nicely.