You will need to put together a professional looking package that you will send out to the radio stations. This will be as a follow up to your phone call with the Program Director.

In each kit you must include the following:

• Your CD with all of the cover art if possible • A track list if it is not included in the CD Jacket • A business card • A One Sheet

What is a One Sheet?

This is a one page blurb that will tell the radio station what they need to know about you, and why they need to play your songs. Do not cram a whole novel’s worth of material on the One Sheet, but do include enough information to let them know who you are and what you want.

What should be included on the One Sheet?

• Song list • Your contact info • A list of your strongest tracks (songs) • Any quick reviews or quotes you have received from the press • A comparison of your music to other bands. For instance Air Supply meets Aerosmith. But do make sure the comparison is valid

Again, make sure the One Sheet is laid out nicely and is clear and concise. One suggestion is to unwrap your CD, fold the one sheet and insert it into the CD case.

You need a marketing strategy

We can break up the radio world into three distinct categories.

• Commercial Radio • College Radio • Internet Radio

Commercial radio is the toughest nut to crack because they are ordained to be money making ventures, governed by the profit and lost statement, and generally accountable to investors. Most commercial radio stations have their game plan in hand long before a single melodious note ever hits the airwaves. Does this mean that the task at hand is insurmountable?

Of course not! You have gusto, remember?

First, make a list of the commercial radio stations that meet your selection criteria. For your first wave, you should probably stick to local stations. You can generate this list from Internet searches quite easily. Every radio station will have a website with contact info. So contact them and obtain the name of the Program Director and/or the Music Director. Once you have your list of names and companies, you can begin to make your calls.