Overview
Mental decline is the lot of most of us. Whether it’s by aging, poor nutrition, general exhaustion, excessive stress, substance abuse, medication, or other factors, most of us will experience brain deficiency of one stripe or another. The health and wellness market supports no shortage of products purported to make up for brain deficiency, and so consumers are not without recourse to potential solutions and remedies.

Prevagen™ is one option, developed by Quincy Bioscience, that will supposedly contribute to brain enhancement especially for people over 40. Judging by the Prevagen™ product presentation, if you want to improve your memory, protect your brain cells, and experience enhanced mental clarity, Prevagen™ is the way to go. I do have some reservations about the Prevagen™ presentation, however. It seems that Quincy Bioscience is trying just a little bit too hard to convince us of the “scientific” (whatever that might mean) validity of Prevagen™ - trying so hard that the Prevagen™ website almost looks almost like an exercise in pleading or begging.

Ingredients at a Glance
Prevagen™ operates on one main ingredient: Apoaequorin. Despite the high-falutin’ name, Apoaequorin is simply a protein found to be useful in the brain.

Ingredients in Focus
The protein, Apoaequorin, works to bind calcium and balance its presence in the brain. According to Prevagen™, an excess of calcium can lead to poor memory function, while a lack of calcium can lead to muddled thinking. Striking a balance here will lead to proper brain function, which will be an improvement for many consumers, subject as they are to various mental challenges.

Apoaequorin’s function is described somewhat vaguely by the Prevagen™ website and with recourse to multiple graphics supposedly portraying the results of clinical trials and other “scientific” data. I’m less and less convinced by such portrayals. If a company cannot adequately explain its product without using vague terms and categories, then I probably don’t need to spend my money on it.

Pros
•    Apoaequorin might indeed be a positive ingredient.

Cons
•    Website is only so helpful.

•    Product is not the only or best brain-enhancing product on the market.

•    Product presentation leaves one with some reservations.

Final Thoughts
Prevagen™ is not an awful option. It might even help consumers with mental function and ability. But the website leaves a bad impression, and consumers should not have to settle for such presentations. I would suggest shopping around for more clearly verifiable and understandable products and formulas. Consumers might end up choosing Prevagen™, but this choice should not be made without further research.