You may not have heard of princess cut diamonds before, but I would guess that you have probably seen them. Princess cut diamond engagement rings have been a popular buy since the 1970s when this style of diamond cut was first developed by Israel Itzkowitz, Betzalel Ambar, and Ygal Perlman. They may not be quite as popular as brilliant round diamond solitaires, but they have a strong niche market.

Princess cut diamonds are reminiscent of old style diamonds with their incredible sparkle, but with a modern square cut shape, giving them the best of both worlds. Other square cuts such as the emerald cut and asscher cut of course exist as well, but they can not match the fiery brilliance of princess cut diamond engagement rings. The princess cut can be thought of as a hybrid of the step cut and the brilliant cut, giving it an increased number of facets, with facets provided sparkle and brilliance.

The princess cut is also revolutionary because it saves the consumer money. Round diamond cuts allow roughly 50% of the rough diamond to be used after cutting, meaning that 50% must be discarded. A princess cut on the other hand allows for 80% of the rough diamond to be retained. The time required to cut and polish the stones is also reduced, leaving the consumer with a beautifully brilliant stone at an affordable price.

Princess cut diamond engagement rings are a great choice for couples who value both beauty and class as well as practicality and affordability.