Product Consumption
50Why do people buy products and don't use them?
There are products like food and toilet paper that you will fully consume. Actually I know of individuals who actually waste perfectly good food.
I talk with authors who tell me that even though they are on the NY Times Best Sellers list, that only about 5% of the books they sell are ever read cover to cover.
I present at conferences all over the country to meet seminar junkies. These individuals spend between 2 to 10 thousand dollars to go these programs and buy the latest product. They then never particpate in them. Nor do they ask for a refund. Why?
I do have an explaination. It's called Applicititus. But I want to hear from you on the subject.
I want to know why you buy a book only to put it on a shelf? Why have you bought a training program only to not be trained? Help me understand why you buy a product and don't use it.
Thanks,
Michael Spindelman (AKA The Flow Doctor)
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Comments
Coast Runner you wrote a masterful article in response to this request. This is really a huge issue. Thanks for participating. - Michael Spindelman










coast runner says:
12 months ago
Right - failure to apply what we've acquired or learned. Think you nailed this one.