AdWords is a managed  program allowing  website owners to advertise   their product or service on search result pages, which Google earns   most of the revenue.  In order to profit from the share of revenue google earn from the   adwords is helping google advertise the same text ads on one's site and   you gain a percentage of what google earns.  If you are an owner of a website, you should go get your share in the   Adsense program. Information websites can make very decent money using   adsense.   Adsense is a popular program where people are creating content websites   just so they can have the display of adsense ads and make a profit. When searching in google you may have noticed the keyword phrase, I call them "Sponsored Links" they appear on the right hand side of the screen of your keywords that you searched for. In terms to how Adsense operates is how google makes their money, by allowing these sponsors to post their services here.  The owners pay for these sponsored ads, google charges an amount on how many times their ad is clicked by someone surfing the web. The same ads will be displayed on one's site in order to get paid once one signs up for the Adsense program.  If you know how to paste and copy, which is required for providing the HTML coding into your blogs or website, as you preview your site you will see the ads show up on your site, very powerful technology. In order to get your commission from google your account must reach $100 dollars then you will receive a check in the mail.  This is truly amazing and yes it does work. This is a great strategy google is doing by paying you to help advertise sponsor's ads. It creates more exposure and more clicks, also it sends tons of traffic to the sponsor's site. Google benefits from it all cause the sponsor is paying for their ads. So the revolution has been made, making an offer with the sponsor to how they pay google once their ads are clicked by web surfers.  The more content you create the better your chances with adsense. Information that provides the community value is a great source to have on your site, this usually attracts free search engine traffic. Keep your niche to a minimum stay focus in building your niche topic. Make sure you pick a topic that is of interest to you very important. You will gradually see your money increase from $20 to $5500. It's will be a challenge, but eventually as you begin to master what you are doing it will become proficient and you will start to excel and climb heights that you didn't realize you had. The potential is within yourself, no one isn't going to do it for you.  I wouldn't suggest banner ads cause I do not click on banners. In my opinion they are very annoying. Most have popup blocks that blocks this type of ads. Banner ads is designed for visitors to buy or purchase from the sponsor when the visitor clicks the ad. Adsense is the most easiest click through to use cause one don't have to purchase anything in order to see the information the sponsor wants you to see.   Think of Adsense as a numbers game. The more content you create on your niche the more money you will make from adsense. Make sure your site contain a generous amount of information  be specific in your topic, so that you will be able to search high in the Search Engine Optimization and have relevant ads for adsense to pay you your share in revenue.  Content is a big plus to bringing traffic to your site, this is what google adsense looks for. Information is knowledge so the more knowledge you present the better it is for you in revenue. Believe me dollars do add up. Your links must work and your page must be easy to navigate with easy to follow clean site. Having too many links is not a great idea, but a focused niche being original by creating your own content.  Most internet gurus out their that had made it with developing large content on their site. You have JV Partners I believe they partnered together and produced massive traffic to their sites by placing links on each other's site which can bring massive of free traffic to one's site. This is a great concept to keep in mind, so have fun as you create content, creating content is doing what you love by driving massive traffic to your site.