RSS Link Exchange

65
rate this page

By Paul Edmondson

The Opportunity: RSS Link Exchange

Remember the original banner networks where a publisher gave two impressions away for everyone they got? Why hasn't this happened with RSS. I believe RSS advertising will be a growth business, but not necessarily through feeds to RSS Readers. I believe there is an opportunity for a server side RSS function that tracks impressions of feeds across websites and gives bloggers a way to expose their content across a targeted set of readers of similar blogs and websites.

The Product: RSS Link Exchange Market

The RSS Link Exchange would simply work by creating an account at a central site and giving them the RSS feed for your site. The most recent item in the feed would be sucked up and placed in a combined feed from other sites in your category.

Publishers, bloggers, website owners would take a script that puts the RSS feed on their site. I think it should be a server side script, so the links are easily crawled, but it could be javascript as well. Everytime they displayed the feed on their site, they would earn a credit to have their feed displayed on another site.

The Business Model: Pay for Inclusion

People that wanted their feed to be displayed in the network, but didn't want to earn credits could pay a cpm to have their most recent item displayed in the feed. Since RSS feeds can have multiple items. Say 5 items in each impression, there would be plenty of inventory to sell. Even if each advertiser paid a 20 cent cpm. Four of the items could be paid, earning an eCPM of 80 cents.

*This is an area where I'd consider a personal investment.

RSS for comments on this Hub Small RSS Icon

feedMashr  says:
16 months ago

I like the idea of an rss feed exchange.

terryg profile image

terryg  says:
3 months ago

That sounds like a job for Deeds.

I wonder if a traffic exchange script would work?

Mike  says:
2 weeks ago

Take a look a this - I have developed a RSS and Blog Exchange for clipping articles from various feeds.

Paul Edmondson profile image

Paul Edmondson  says:
2 weeks ago

I took a look at your aggregator. It stil needs the exchange piece. But, I think an RSS exchange could be a good lifestyle business for someone that is savvy enough to promote it.

Submit a Comment

Members and Guests

Sign in or sign up and post using a hubpages account.


optional



working