RSS Link Exchange

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By Paul Edmondson

The Opportunity: RSS Link Exchange

Remember the original banner networks where a publisher gave two impressions away for everyone they got? Why hasn't this happened with RSS. I believe RSS advertising will be a growth business, but not necessarily through feeds to RSS Readers. I believe there is an opportunity for a server side RSS function that tracks impressions of feeds across websites and gives bloggers a way to expose their content across a targeted set of readers of similar blogs and websites.

The Product: RSS Link Exchange Market

The RSS Link Exchange would simply work by creating an account at a central site and giving them the RSS feed for your site. The most recent item in the feed would be sucked up and placed in a combined feed from other sites in your category.

Publishers, bloggers, website owners would take a script that puts the RSS feed on their site. I think it should be a server side script, so the links are easily crawled, but it could be javascript as well. Everytime they displayed the feed on their site, they would earn a credit to have their feed displayed on another site.

The Business Model: Pay for Inclusion

People that wanted their feed to be displayed in the network, but didn't want to earn credits could pay a cpm to have their most recent item displayed in the feed. Since RSS feeds can have multiple items. Say 5 items in each impression, there would be plenty of inventory to sell. Even if each advertiser paid a 20 cent cpm. Four of the items could be paid, earning an eCPM of 80 cents.

*This is an area where I'd consider a personal investment.

RSS for comments on this Hub

feedMashr  says:
3 years ago

I like the idea of an rss feed exchange.

terryg  says:
2 years ago

That sounds like a job for Deeds.

I wonder if a traffic exchange script would work?

Mike  says:
17 months ago

Take a look a this - I have developed a RSS and Blog Exchange for clipping articles from various feeds.

Paul Edmondson profile image

Paul Edmondson  says:
17 months ago

I took a look at your aggregator. It stil needs the exchange piece. But, I think an RSS exchange could be a good lifestyle business for someone that is savvy enough to promote it.

Antone Roundy  says:
7 months ago

I just launched a site yesterday that I originally intended to have work similar to what you describe. In the end, I decided to have it facilitate making 1-to-1 RSS feed exchanges instead ("you display my feed on your site and I'll display yours on mine"). That makes it easier to control quality, because you get to check the feed before you accept it, so people can't just join, post junk with the right keywords, and have it show up all over the internet. Click my name to see the site.

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