Rado V10k and the latest r5.5 expand the company's scope from opposite sides: the former develops the niche of high conceptual art, offering among Rado's most abstract designs, the latter focuses on casual wear, something already True watches began exploring with their round shape. Both lines contain Quartz and Quartz Chronograph movements, and employ trademark high-tech ceramics and rubber. Only one V10k Jubile model includes diamonds as such the rest consist of high-tech diamonds.

Besides obvious dissimilarities in shape, V10k and r5.5 differ notably in case design. V10k pieces continue to cultivate the translucent look, bringing it to a new high, as the majority of the pieces exhibit an almost rhinestone clear surface – the result of a combination between ceramics and sapphire crystal. R5.5, on the other hand, comprises many Matt watches, the dials revealing texture rarely seen in Rado.

All timers come outfitted with a rubber strap: the point of blending this earthly material with the high-tech ceramics lies in the desire to reduce the overall number of components in each watch to a minimum. Since bracelets consist of many parts, designers opted for rubber – one piece of equipment that interacts effectively with the sculptural aesthetic of the case.

Dials lack any indexes or numerals whatsoever (logo becomes the only ornament), in line with the minimalism prescribed by the case and strap configuration.

The most unexpected innovation in this collection must be the dial: Rado decide to paint regular indexes and numerals across the sides of the face – almost as if this was a regular watch. This, undoubtedly, will appeal to new audiences, especially to folks who tend to ignore the kind of brand that manufactures a collection like the V10k. Case shape echoes 1950s American industrial design (perhaps a black and white television set). In this line Rado boast that they can make things simple without sacrificing their principles.