Depending upon who you listen to, SEO rank is either a top priority or completely pointless. In order to compete in the world of small business marketing, it is best to err on the side of caution and take the steps needed to boost your search engine optimization strategy for a higher SEO rank with the various search engines. Firefox Rank Checker can do wonders for your search engine marketing with its user-friendly features and help provide a legitimate way to make money online.

Who Is Ranking You? There are many search engines available on the web to find the content you are desperate to find. However, for search engine marketing purposes, the greatest concentration tends to be on the ‘Big 3’:

• Google (Who else?)

• Yahoo!

• Live (formerly MSN)

What Rank Checker does is follow search engine rankings of specified sites, allowing you to privately monitor your progress from a private tracking tool. Results that are ranked in the top 200 are listed numerically; the rest with a ‘-‘.

How Are You Being Ranked? All search engines use keywords and links for their primary source of ranking results. To maximize your search engine marketing keep these tips in mind:

• Keywords – Keywords are those that appear more frequently than other words on your web page and in search requests. They are directly related to your topic and guide the search engine crawlers to categorize your page with others of similar content. Without keywords, you are just another web site.

• Keyword Density – How often your keywords appear on your site can determine where your site is ranked, or if your site is even ranked at all. A greater keyword density can improve your ranking. (Note: beware of the appearance of “spamming” by overusing keywords.)

• Link Building – Relationships are becoming more important to search engine optimization. Links to your site are searched, counted, and rated to give you search engine rankings.

With the Firefox plug-in, keywords are entered into a search box for specific searches from the Rank Checker tool box.

What Can You Do to Improve Your Rankings? Rank Checker can efficiently let you know where you stand with the major search engines. This handy Firefox plug-in provides you with tools to make adjustments to your sites to improve your results. Here are some suggestions for improving your search engine rankings:

• Location of keywords – Placement of keywords has a major effect on your page rankings. It is imperative that you use at least one keyword – the KEY keyword – in your headline. You must then use each of your keywords at least once at the top of page to get the attention of the search engine web crawlers.

• Frequency of keywords – The appearance of keywords in relation to the other words on the web page tells web crawlers how important specific words are on the web page.

• Quality of links – Do not hook up with every Tom, Dick, and Harry on the web. Relevant and respectable sites in smaller numbers will do more for your ranking than an infinite number of links from irrelevant sites with questionable content.

Firefox’s Rank Checker allows anyone with the plug-in to track rankings from all major (and minor) search engines. With the maintenance features included, your search engine marketing can take a turn for the better and result in an increase in web traffic along with that coveted higher ranking.

image credits to knautia