What needs to be prepared by an agent or the event organizer, before he runs his profession? He must have enough accurate data on:

1. Entertainment needed by the community. Entertainment accepted by a community not necessarily accepted by the other community. Therefore, it should be recorded on the type of entertainment that is suitable for the targeted community. For example, do not present the singer to the people who like to watch dance.
2. Economic conditions. Economic conditions also need attention. This is related to the price of a ticket to watch. At the time of economic crisis is, do not sell tickets with the price expensive. Or, the price of tickets at all the people have been receiving salaries, of course with different ticket prices at the time before.
3. Places of entertainment (venue). Places of entertainment or the Venue, is the location that has access to a broad and frequently used for performances. If you use a place that is still new, please consider the access and popularity. The use of a new place, the campaign requires a more extensive and aggressive.
4. Potential artists. You must also have data about the artists who are favored by the community. Artists are less attractive can only be used as a companion or at the opening ceremony.
5. Measure the success of the company. You must learn, whether the products of companies that become sponsors, has been well received by the community? If not, then create the image is a first step and become the size of the company is successful or not, about the events held. However, if these products have been accepted by the community, the turnover is the size.
6. Rules and government officials who are related. Do not be considered lightly on this matter. Government regulation or government officials related to cancel or hamper the event. Therefore, should learn the rules and procedures of the events that have been determined by the Government. For example, about the permission of the event. You must follow the procedures that have been determined and involve local officials. Because of the place that you use, is their jurisdiction.