Recap of the First 3 Days of Affiliate Evolution Pre-Launch

Last Wednesday, May 21, Affiliate Evolution has officially begun! It was the start of a 6-day Pre-Launching FREE Training on Affiliate Evolution by Russell Brunson.

After watching the videos of the first 3 days of the Pre-Launching, I've come up with the following summary.

The first day of the pre-launching went smoothly although there were some technical problems that were encountered, everything still turned out pretty well.

Russell Brunson talked about the importance of building a list and how to be able to build this list. He pointed out that the key to list building is to understand how to use it. Driving traffic to your page is also very important in building a list and having a video on your page is a powerful way of driving more traffic.

Next thing he talked a bout is the importance of building a creative character. He made Oprah and Donald Trump as example of such creative characters. Both of them are very interesting and people want to know more about them. It's not a question if people liked them or not, what's important is the publicity that they have which makes people want to check more updates and read articles and watch videos about them.

Russell applied the same thing with Affiliate Marketing. He wants to let people know who you are so you can have your own identity or brand. Russell, for example, always talks about himself being a wrestler in the university and having twin sons. He believes that by sharing some personal information about yourself, you are also making other people feel comfortable with you and something that they can related to.

On the 2nd day of the pre-launch, Russell talked about the 3 Cs of Affiliate Marketing which are the commitment, community and content.

COMMITMENT

It is very important to get your list into commitments. So how did Russell do this? By using techniques from direct marketers such as sending direct mails and emails. He made sure that his emails were short and brief that also included some links to a blog or video that give additional information. Russell also believes that the more the person make smaller actions the more is the tendency to make bigger actions. Just like what the saying goes--"From small commitments to big commitments"

COMMUNITY

Being part of a community is very important in Affiliate Marketing. Russell believes that by being a member of a certain community, you also get to learn more and of course, meet more people. Also, community is a best place to build your authority on certain topics.

CONTENT

As what we've always read, Content is the King! Russell also believes that content is really the king be it in Internet or in Affiliate Marketing. A great content can draw a lot of traffic, not only one time traffic for your site but also a recurring one. Because people have a tendency that ones they've found your site helpful they will always come back for more helpful tips.

Russell's concept on the 3rd day of the pre-lauching of Affiliate Evolution is ---- "The more value you give, the more money they pay fot it". He believes on this concept in building value-based business. It's because people will pay more money for the same content packaged in different ways. He also suggested some ways on how to share the same content in different forms like you can create your own ebooks, audio, video, conducting live seminar, one on one coaching and study courses.

Russell also talked about the Ascension Model which aims to develop levels of different value and bring people to that chain. By this model you create sales funnel in which the prospect would sign up for an initial product. Once the new customer is generated, they will be upsold via automated follow-ups for additional and more expensive products.

Also Russell suggested that by giving your customers worry free offers and safe products would definitely generate more money very quickly.