Relationship Between Search Engine

As Search Engines are large corporations with complex ownership between them. Some more technology oriented and most outsource their database and crawling software, many will also speculate on their larger user audience to sell you listings and advertising opportunities.

Understand the relation of Who owns Who in the contemporary search world and which search engines provide results will give you the best advantage while applying search engine optimization (SEO) strategies.

Who Owns Who:

Yahoo! owns Overture, AllTheWeb, and Alta Vista.

Google partners with AOL, and also a major search result provider for many engines like: HotBot, Lycos, Ask.com, Iwon...

MSN does not own or a result provider, MSN uses its own database.

AOL owns Netscape.

Lycos owns HotBot and Tripod.

Now youi have a clear understanding of the relationship among different search engine, if you want to appear high up on the search result page of a search engine that is data consumer from another search engine, target the parent engine, and you will most probably appear in the listing of all it's children.

To Your Success

Teddy Wu

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