The relationship you build with your list is where the real gold is. Sure, just having a list is better than nothing, but the people making money hand over fist with their list are the people who have built a relationship of trust with their readers.

How do you do this?

Get Personal, but Not Too Personal!

For instance, let's say you have a list of mountain bikers because you sell cycling products. Tell them about experiences on the trail, funny, stupid, or educational. Stuff they can relate to because they are cyclists and have probably done things very similar.

Try to relate to them as best you can. People want to know that there are others out there just like them. When they find out that you are just another person out in the world with the same experiences they are having, it becomes a lot easier for them to trust you.

It's all about getting each subscriber into your life. This should be a huge focus of your list. If you want to have an incredibly responsive list, then do these three things, in this order:

1) Build a relationship with them.

2) Educate them with quality content.

3) Promote good quality products to them.

The foundation of any successful ezine is that you need people to trust you. Getting the trust of your readers doesn't have to be hard especially if you have a legitimate reason to contact them.

Get Your Readers to Trust You

Trust Should Be Based Upon Your Expertise

Trust should be based upon your expertise. Remember people rely on other people who know what they are talking about. If you can show your readers that you know what you are talking about by providing them with helpful hints and guidelines that pertain to what you are selling they will come to trust you quickly.

Keep Your Readers Happy With Your Service

You also want to keep in mind that people will trust someone they know and when that someone recommends you to them then you’re a shoo-in, so it's important to keep your readers happy and be consistent in the service you provide. If you do your readers will recommend you to their friends, who will go to your site, where you will have the opportunity to entice them to join your list.

Provide Them an Escape Hatch

Another tip you can use to get your reader to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them or hold them hostage. Keep a clean list that allows them to easily unsubscribe anytime they want. Elaborate that fact on under your subscription form. Guarantee them that they can unsubscribe at any time and that you will never sell or share their email address with another company. This will put them at ease and make them more likely to subscribe.

Remember that trust is gold when it comes to ezine marketing, so when you gain the trust of your readers do your best not to lose it!

Author:
David Husnian
The Shameless (but Ethical) Marketer
http://www.FromTheDeskOfDavid.com
David, the creator of the "3 Pillar of (Guaranteed) Success", is a successful marketer who provides a unique perspective on marketing, Web traffic and copywriting topics.
You can get more great information, free products and a free online Web traffic course from http://www.StreetGuideToWebTraffic.com