Restore & Renew

Women (and lots of men as well) are joining in the stampede to be the first to buy Restore & Renew, a new anti-wrinkle serum from the UK company Boots.

The mass-market anti-wrinkle cream first hit the headlines in the London earlier this year, after it was the subject of a documentary on the BBC’s Horizon program. The beauty serum saw a 2000 per cent increase in sales after the show aired.

Retail stores in the UK, Canada, and the US desperate to keep the product in stock. Currently, the product sells out as soon as it hits the shelves. Originating in the UK, the original name of the product, Protect & Perfect, has been adapted for the US under the name Restore & Renew.

Claire Geekie, Brand Marketing Manager for Protect & Perfect told CosmeticsDesignEurope, "Because of formulation changes we decided to rename the product Restore & Renew for markets outside the UK - based on the slightly different structure of the two peptides used in the serum." "Likewise, we felt that European consumers struggled with the pronunciation of 'Perfect', so we adapted it accordingly" she said.

A study was conducted at the University of Manchester by Lesley Regan, a professor of Obstetrics and gynecology at St Mary's hospital in London. Professor Regan studied the difference between many creams and serums that claim to reverse signs of ageing from sun damage. Regan compared the effects of Protect & Perfect (Restore & renew in the US) serum on collagen production against the effects of retinoic-acid or tretinoin, both prescription drugs. The results showed that the serum was just as effective, despite claims that no over-the-counter formula could match the results of the prescription drugs.

Eventually, Restore & Renew will be available at CVS and Target. But, for now, the only option to purchase it is eBay.

The preceding story was adapted from a story by Louise Prance of Cosmetics Design.