This resume writing tip is the iron-clad market tool secret that you can utilize that can put you light years ahead of your fellow job seekers when it comes to identifying, contacting and eventually getting that interview for the single coveted position.

Niche Marketing.

It's that simple, yet few job applicants seriously follow through with this concept.

What do I mean by niche? It's an internet marketing term. Niche marketing means to narrow your focus to a group of people - oftentimes a small group - to maximize the effectiveness of your marketing efforts.

It's a concept that has been used for years in direct-response advertising, it's merely going by a cool name now. Not only that, but the relative low cost of acquiring and creating a web site has made this a powerful idea. Marketers can now laser in on smaller markets with more precision and still reap profits.

Previously, some of these products that they have been marketing in this fashion would not have been cost effective to do so.

So what in the world does niche marketing have to do with your resume? In a nutshell, everything. Lessons abound from the world of niche marketing, just waiting for a smart job applicant like yourself to pick up on them to apply them in your personal job search.

The quickest way to apply niche marketing when it comes to resume writing is to simply write a separate competency statement for each niche. Competency statements are statements that speak directly to the position for which you are applying, using language that closely models the wording of the job posting or advertisement. They tell the employee the details of your unique selling proposition (USP) for that specific position.

So, you create one specifically for the position you've just found. You can do this as many times as you need, depending on how you're using your resume. It's great if you can custom-craft your resume for every advertisement or job posting.

You'll be amazed at how far up on that "short list" you'll rise by targeting your market using the terms and jargon your potential employer uses. Simply by tweaking your basic resume, you can use it for a variety of different positions that may not even be related. By keeping the idea of niche marketing upper most in your mind, you can effectively apply for different job openings that speak directly to that specific position.