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Reusable Bags : Marketing Fashion

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By blue dog

Personalized shopping bags are the newest trend in green development.
Personalized shopping bags are the newest trend in green development.

Sustainable Product

Who could have possibly imagined with the creation of the plastic shopping bag, introduced to the U.S. back in 1977, that consumers would actually embrace an improvement upon the concept? Certainly not Dick Cheney. The evolution of personalized shopping bags continues at a refreshing pace. While some members of the family find the cloth shopping bag ideal for such things as fossil and artifact gathering, others use this latest green development for its original intent: taking care of grocery store business.

Regardless, cheap plastic bags are receiving some competition, thanks to a growing awareness of the multitudes of problems associated with that wasteful plastic concept. As plastic continues to permeate our very existence, people are searching for relief. It’s rather ironic that it would come in the form of a bag.



The Shopping Bags

What was once the paper vs plastic revolution is now the customized shopping bag revolution, in an assortment of styles, colors, and statements. Reusable shopping bags continue to evolve as new markets present themselves. Additionally, cloth shopping bags and personalized shopping bags might very well claim to be environmentally friendly shopping bags.

More and more we’re seeing the bag for life, as they’re known in some circles, carrying some sort of environmental message imprinted on them. These messages are often nature related and come in the form of plants and animals.




Marketing Fashion

Sustainable fashion is a relatively new concept in the fashion industry whose intent is to combine social responsibility with environmentalism. The product is created with those two considerations in mind, with a watchful eye on the impact it has on society throughout its lifespan. It’s chic wording for recycle.

Enter the concept of advertising fashion through the use of recyclable bags. Only the fashion industry could create cloth shopping bags, label them “I’m Not A Plastic Bag”, develop enough demand to sell out on the big release date, and top it off by making it the online shopping bags sensation to the tune of $400.00. Each.


Local fashion statements are now the norm throughout many countries, not just the U.S.
Local fashion statements are now the norm throughout many countries, not just the U.S.

Large Shopping Bags

Of course no designer bag collection is complete without a variety of bag sizes. From the ultra-hip woven coffee bag to the custom gift tote, small shopping bags compete in popularity with any custom bag imaginable. So do large shopping bags. There are reusable bags to recycle aluminum cans as well as for recycling glass. There are bags with compartments for carrying those stainless steel water bottles and reusable bags for recycling your yard clippings. Moving down the list are the sexy fish net reusable produce bags and the earthy farmer’s market bag.

The shopping bag collection would not be complete without a multitude of imprinted shopping bags. These range from your initials to your pet’s name to political or environmental statements.


Sustainable Policy

Sometimes by finding ourselves in the right place at the right time we score one of those great looking reusable shopping bags for free. Some grocery stores offer promotions encouraging the use of those reuseable bags. By bringing in a certain number of plastic bags they will complement you one of their personalized shopping bags, offering up a free lesson in sustainability education.

It’s not a bad way to go.

Kangaroom Set of Two Recycle Bags Kangaroom Set of Two Recycle Bags
Price: $12.49
List Price: $12.99
Esschert Design Recycling Bag for Cans Esschert Design Recycling Bag for Cans
Price: $6.99
List Price: $6.99
Esschert Design Recycling Bag for Yard Clippings - Large Esschert Design Recycling Bag for Yard Clippings - Large
Price: $8.37
List Price: $8.99

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prettydarkhorse profile image

prettydarkhorse  says:
2 weeks ago

sustainable fashion, using quality bags and saving the environment at the same time, good hub, and I might choose one of the bags, their cool,

kartika damon profile image

kartika damon  says:
2 weeks ago

I love it - I'm a sucker for these things - they are beautiful and I want one of each - is that sustainable?

blue dog profile image

blue dog  says:
2 weeks ago

hi prettydarkhorse,

thanks for checking back in! yes, they sure beat plastic. great fashion statements!!

hello kartika,

it's tough to just have one. one is for collecting fossils and artifacts, one is for groceries, one is for...

i've held on to the mexican coffee bag for about a decade, think i might frame it!

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