SEO & Proper Site Architecture

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By azeem ashraf


It’s very important to know about how you can maintain the architecture of your site. It means that you should analyze whether the design and layout of your site are effective or not for search engine optimization. There are several famous search engines which consider some features of your site the most so that you would make your website smart and according to the desire of your potential customer and according to the terms and conditions of search engines.

People often try to make that type of website which can provide outstanding look to the visitors and in this manner they put lots of their efforts. But the thing is that it’s important to make website architecture according to the search engines’ point of view, maybe they are not attracting towards your perception.

When any search engine starts analyzing your website, it doesn’t look at your graphics, moving images and flash players as much because for them text is the most important thing. If text of your website is not appropriated and you didn’t make your contents up to mark then you cannot get the good response. And a website with heavy graphics can provide you lots of risks because search engines don’t like heavy graphic website which is difficult to load up. Search engines are now considering Java scripts which most of the websites are putting in their websites. Make sure that you have placed java scripts in a file whose link is shown in code of page where these scripts can easily be appeared.

You can use flash but try to use it in small part of your website. It should have keywords which would give ease to search engines. There are some websites that spread flash all over the introduction page which doesn’t provide good impression to search engines. Moving images should be selective according to the pages of your website which can make your website attractive and is able to view. Use small static images in your FrontPage because people won’t impress much with these images. But if you want to show larger images then make a separate page for it and place its link in your FrontPage.

Often people don’t use frames properly in their web pages which can give disturbance to the search engines and can put them in trouble while ranking your web pages. Make good combination of colors in your website which provides attractive look to the search engines. It’s very important to make good use of links. If links are not placed well in your site then you are failed to get the accessibility of customers. Search engines consider links when they put in the body of text, not are showing as images. Use links at the bottom of your website horizontally too which provides ease to search engines and customers to switch to another web page. Website can often get you in trouble if you don’t balance it according to the preferences of search engines.

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