SEO Copy Writing for Opt In MLM Lead Generation
68SEO Copy Writing Is About More Than Picking The Right Keywords. Especially for Opt In MLM Lead Generation.
Sure picking the right keyword is VERY important. I mean you don’t want to be writing about something NO ONE is interested in. I mean that’s OK if you’re a professor writing a tome meant to gather dust in the stacks of university libraries.
But if you want to build a network marketing business online your SEO copywriting needs to take you where the people go. And that means choosing the keywords everyone are looking for. It’s like the difference between trying to sell news papers in the middle of the desert or on a New Your City street corner.
However... Keywords alone are not enough. Volume is important too.
Building a critical mass of content is crucial to your success online. It’s not enough to pick “The” perfect keyword and write “The” perfect article. Or even two or three “perfect” articles.
You need a massive body of work before the search engines (and people) start taking notice.
Building your web of content is like kids rolling a snowball down a hill. At first the snowball is tiny and just lays there unless someone gives it a push. Eventually the mass of the ball is so great it begins to roll on its own. Gathering speed and size by itself. Mass and velocity keep it rolling down the hill. The kids no longer have to push it… in fact they may have to run fast just to keep up with it…LOL
This is exactly what building an MLM lead list online is like.
At first you only have a few bits of content out there. A few people find them and maybe even click on the links you’ve included but the results aren’t exactly what you’d been looking for.
You think… where is the flood of people?
The trick is to keep writing more and more content. As you write link your new work to your older work. Then when folks find one of your articles they’ll be lead to another one… and so on. Eventually you’ll have built a large “web” of content gathering folks in and steering them to your lead capture pages.
You will in fact have built yourself an opt in lead generation machine.
Even if each page is found by only 10 people a week and only 2% of those people qualify themselves in some way. If you’ve got 100 pages of content out there.
That’s 20 HIGHLY qualified leads a week!
And these leads didn’t cost you $5 each only to learn when you call them they don’t remember requesting any business information.
These are the best MLM leads because they “Found YOU”! They liked you and what you had to say enough to reach out and ask for more information. To involve themselves in what you are doing. That’s an opt in MLM lead generation machine if ever I saw one!
What could you do with 20 highly motivated folks contacting you each week for more information about your business?
So yes… pick good keywords. One’s folks are looking for but not too many people are already writing about. But don’t get too hung up on it. Just get writing and keep writing. Build your content base until it begins to roll on its own.
That’s SEO copy writing at its best!
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Shelly Begarowicz, The Rat Race Rebel, is an internet marketing consultant. She helps network marketers and other small business owners to use Web 2.0 Tools and Attraction Marketing techniques to build their online MLM business on a shoestring budget.
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Comments
Thanks Milfredo,
Goog luck with your linking efforts. I'm sure it'll pay off for you in spades!
You have encouraged me by what you have written. I feel your honesty coming through. The information you gave is like water given to a marathon runner half way through the race. Thank you.
Rat Race Rebel: Thanks for a great article > it's like fishing - you will catch more fish with ten lines than you will with two. When you are "fishing" for leads the more lines the better. THANKS FOR ALL YOUR HELP, NOW AND IN THE PAST. David
Excellent article Shelly! I love your snowball analogy! Back to writing; thanks for the motivation.
Excellent point...It is about the volume!
It's always a pleasure to read your ever-so growing body of work.
Thanks for delivering quality.
Lots of information on your hubs. Thanks for visiting my hub and leaving a comment. We also do not see cardinals very often but happen to that day and I got that blurry picture. We're up north in Wisconsin.
Great article, Shelly, as usual. I know I need to keep writing. I just need more time to do so. Do you have any articles on how to have 30 hours in a day or how to have two of me? :-) It can be very challenging when you work full time and try to run a house as well. But, it was the turtle who won the race, so turtle it I shall do.
Thanks for the encouragement.
Michelle Moseley
Oh Michelle, I am so with you on that. If only there COULD be 30 hours in a day or TWO of me. If you ever figure it out I'd really appreciate passing the info along. I bet many Hubbers and Renegades would love to know, too!
Hey Doc D... I love your fishing analogy! Could there be an article for you there?
Ok, catch eveyone later. It's back to writing for me... content, content, content makes a girl healty wealthy and wise, don'tcha know?
Excellent advice Shelly,
It's hard to be patient while we are waiting on our snowball to start rolling, but we can help it along if we push it instead of watching it.
Thanks, Becky Joubert
I hear ya Becky...
Folks talk and talk about the reason so many people fail at home businesses and MLM. I really think that the main reason is they didn't understand it was going to take as much time as it does. Yes, building a business online is faster and less expensive than building any other type of business but it still takes time and WORK.
The beautiful thing is you really can go at your own pace. You wirte a Hubpage here and it doesn't go away. So the trick is to just keep writing as much as you can when ever you can. Eventually, that snowball will take off and you'll be wondering if you can catch up with it...LOL
Shelly Begarowicz
THX FOR THE VERY SHORT AND PRECISE HUB
Hey Starcatchinfo... I see you're the king of short and precise hubs so I thank you very much for the compliment. :)
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milfredo says:
16 months ago
Thanks for the article. You just gave me some inspiration concerning my article marketing efforts. I never thought about linking them. Very cool. Thanks again.
Always great to discover a nugget of gold once in a while.
Milfredo