SEO In-house Checklist & Recommendation

Do not lose a great opportunity to help your site get better results in search engines. Use the following checklist to find out where you stand and to rank better on all the engines and drive more traffic to your site. It's not easy to tackle the diversity of the search engines resulting process. Search engines are striving to provide best results to the users and websites wanted to achieve a higher ranking.

Onsite SEO

Although there are hundreds of articles and generic list of onsite SEO tips on the internet, surprisingly many SEO consultants, analysts and developers overlook some important aspects and best practices for onsite optimization. Here I have mentioned the summary for my findings, which can be implemented or adopted to achieve the best results. Search engine algorithms differ greatly between one another. When this is combined with the speed at which search mechanisms change on these sites, it's not difficult to see why it's hard for a company to consistently rank high on an organic search. However, if the following strategy is strictly followed, there is no doubt that it can help improve ranking.

Please check the following according to your website:

• Website Usability and Efficiency
• Navigation
• Interactivity
• Friendly URLs
• Page Load Time
• Internal Linking
• Anchor Text
• External Linking
• Web Contents
• Site Map (html, ROR, Text)
• RSS for External Users
• Meta Tags (Unique Title, Description & Keywords)
• W3C Compliant HTML

Offsite SEO

Offsite SEO is the best way to get your site indexed on the search engines in the shortest time possible. Social networking has emerged as a key technique for improving backlines to your site. Before creating social network like bookmarking, tagging, link exchange and submission to directories, one needs to have a critical evaluation of competitors in this area. It's important to remember that implementing any new method for getting a site indexed and improving search engine ranking will not give immediate results. With patience, these results will appear if steps are taken to develop the following key strategy points:

• Healthy number of quality incoming links (Inbound Links)
• Social Networking (blogs, bookmarking and video channeling for branding website name)
• Link Exchange/ Reciprocal Links
• Link-Building through partners
• Affiliate Marketing
• Directory Submission
• Search Engines Submission
• RSS Feeds
• Press Releases
• Articles and Publications

Check Regularly

Sometimes it's easy to get top ranking in search engines, depending upon the competition, but one pitfall for both new and old websites is maintaining and improving that ranking throughout. One way to avoid this difficutly is to follow the legal procedure for a natural search, which is a slow process but its effects are long-lasting. To do this, the following tasks ought to be performed on a regular basis:

• Regularly check the page rank of home page and internal pages of your website.
• Do keywords analysis to find out the competitors keywords.
• Check link popularity using Google Tools.
• Keep an eye on keyword density of the keywords on the targeted pages.
• Keep on top of what competitors are doing - market analysis plays a vital role in identifying your strengths and weaknesses.
• Monitor the number of inbound links, as these change every day.
• Increase the number of outbound links - these can significantly improve your search engine ranking.
• Check ranking against a particular keyword on a regular basis, using the many tools available on the market to do this.

Please Do Not

Optimising images is becoming more and more important in search engine optimization of a website. The goal is to provide better content and the most relevant information for the buyer by ensuring that a search engine find gives the best possible results to save time and money. However, some optimization experts overlook this factor and its impact on ranking. In light of this, I have highlighted below what not to do in order to avoid low rankings, not to mention legal action. Do not use:

• Flash
• Commented code (html/script)
• Java Script
• Irrelevant Contents
• Excessive Meta keywords
• Hidden text on pages
• Cloaking

Conclusion

In order to optimise the website well on the search engines, it is especially important to look into the quality of the website's content and the effectiveness of your promotional tactics. Doing in-house SEO will give you complete control on all relevant elements and it is, of course, money-saving. Moreover, to improve and enhance the ranking, one needs to have deep analysis by measuring the success of ranking metrics. Learning and practicing SEO in-house does have some disadvantages, such as over-outsourcing, but this decision may vary from company to company depending upon key factors and ultimate business objectives.

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