Internet marketing involves marketing services, products or promoting brand on the internet.

Some internet marketing services are:

• Search Engine Marketing
• Search Engine Optimization
• Branding on the web
• Website design
• Online Reputation Management
• Blogging
• Social media marketing
• Social media optimization
• Online media plan and buy

• Affiliate Marketing

• Video Marketing

ORM or online reputation management is the process of tracking and monitoring of the reputation of any company on the internet. It includes protection of the brand via conversation channels and formulating ways to deal with negative criticisms about the brands. The main objective of ORM is to solve online reputation problems, to build an online identity that helps in promoting or branding a product, even when its presence is minimal in web. It is also about promoting ones business, using discussion Forums and Online Press Releases.

Reputation management is the process of tracking an entity's action and others opinion about those actions, basing on those reports and opinions, creating their feedback loop. Reputation management is growing wide with the advent of widespread computing. What happens usually, a blogger or forum member may discuss something important related to ones business. It may be about the company's brand, industry or may comment on ones competitors. It may be anything between positive buzz to negative comments on products' quality or services. It becomes an annoyance for any company to keep an eye on popular consumer generated media (CGM). On the other hand monitoring and managing web reputation is also important for a company. Therefore, online reputation firms are developing to tackle your problems regarding a products' online branding.

Daily thousands of companies are losing money because of negative search engine results. A quick blog, writing a forum post about dissatisfaction regarding your brand, creating or dedicating a whole website bashing ones brand are not just examples but they are facts, which are happening regularly to honest companies. That is why the importance of online reputation management is gaining popularity. They helps to monitor your brand in the exact way, informing you what to look for, what tools to use. They even tell you how to manage your own search results and deal with negative mentions and protect your reputation proactively with conversation channels.

The so-called age of "caveat emptor", which means let the buyer beware, is over. Time has changed, now the seller must be aware of what he is selling. A company cannot ignore customers' concern and needs, or their complaints. Public relations, is no longer only about the press release or publicity. It is about establishing new relations with public.

Companies are now employing different tactics to shield their reputations or brands from damaging contents, provocative websites, and weblogs, launched by either consumers or any other competitors through search engine queries. Search Engine Reputation Management (or SERM) is one such tactics often applied. The SERM strategies include SEO and Online Content Management. Search engines are dynamic and changes frequently, that is why it is very essential to keep on monitoring results constantly. Optimizing becomes most effective as a preventive measures, rather than as a reactive measure. By optimizing all digital communications of a company: PR, marketing, SEO, HR, investor relations and related electronic content that is publicly available on the web as well as social media: text, images, audio, video will produce more branded content in the SERPs. It will help to find out the negative mentions and then one can easily come up with corrective measures if needed.

One can do certain things like balancing negative CGM, or creating company's own blog, forums, message boards to speak about company's services, brands or any information that will help in business. There are many benefits of creating discussion forums of own on website. It generates instant comments on your products, services and gives the chance of promoting ones business.

In the world of marketing, internet plays a crucial role in deciding your online reputation. Without ORM solutions, companies run the risk of never seeing the value of their outsourcing engagements fully realized. It may even cost them in significant operations, performance, communications, compliance, control and financial problems. In the world of marketing, internet plays a crucial role in deciding your online reputation. Leading companies now recognizes that ORM is a leadership and governance imperative. Companies like BMW, Dell, IBM, McDonald's are engaging with online stakeholders to influence their online communications potentials. Rumors, speculations and inaccuracies are in abundance in business and in internet. If you are to prove your credibility and show your presence online, theses are the obstacles you will have to go through.