SEO Press Releases: How to Write them and Where to Submit Them

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By Christine OKelly


SEO press releases can bring you first-page visibility for your keywords very quickly. Sometimes, you can take over multiple spots on the the first page of Google for your keywords.

Here’s an example of how one of my SEO press releases took over 5 of the first 10 spots (half of the page) on Google. This screenshot was taken in February of 2008. The press release was distributed four months earlier in November of 2007.

Note that seven competing companies are paying for Pay Per Click ads to show up on page one of Google for this search term! The cost-per-click for this company’s keywords can be as high as $5 or more per click.


Why I Created This Hub

I created this hub for two important reasons. The first is that many traditional marketing and PR firms are stuck writing and publishing press releases the 'old' way. They are not taking advantage of the search engine optimization potential that could help their client's increase the visibility of their press releases in the search engine and improve the position of their websites in the search engine results page. As a marketing professional, I don't like knowing that clients, even if they are not mine, are not receiving all of the value possible for the the price they are paying for press releases.

The second reason is that writing and submitting press releases is a marketing tool that even small businesses can afford to do in order to gain more visibility online and strengthen the position of their website in the search engine rankings. As someone who bootstrapped a business on a shoestring budget, I have a great deal of passion for entrepreneurs with great products and services but little capital to promote themselves.

Why Publish SEO Press Releases?

There are plenty of benefits of SEO press releases if you do them correctly:

  • Backlinks from credible news sites which increases the ranking of your website or blog for your keywords
  • Visibility in search engines
  • Ranking in Google News and Yahoo News for your keywords
  • Tens of thousands of headline impressions across hundreds of blogs, websites, and news sites that run RSS headlines
  • Potential media coverage
  • Can help your new website escape from the “Google Sandbox” quickly

Here's an entertaining video about how press releases work in today's online world:

Press Releases in Plain English

Why In The Heck Should You Believe Me?

Good question. There is so much crap out there on the internet, we've got to really be discerning about who we believe. I’ve spent 2 years researching press release submission sites, doing tests on scores of SEO press releases, testing the results of different PR distribution points, and analyzing the results. I’ve spent hours on the phone with people from the major players in PR distribution.

I’ve played with different writing styles, made mistakes, pushed the limits of linking and promotion to find out just how far I could go before having a press release rejected. After all of this, I’ve developed a formula that works consistently.

There are two critical pieces of getting results with an SEO press release:

  • Writing the release
  • Distributing the release

Doing either of these ineffectively can and will undermine your results. This hub will cover everything you need to know about writing and submitting SEO press releases.

What is an "SEO Press Release?"

An SEO press release or 'search engine optimized' press release is first and foremost a way to deliver news of new events taking place within your company. However, it is written in such a way that it will rank well in the search engines for your keywords and provide your website with important backlinks that will also help boost it's position in the search engine rankings.

Aren't Press Releases "Old?"

I kind of like the fact that most people don't realize how valuable a press release can be because it means more opportunity for me and my clients!

Some people think press releases are some old and boring marketing method from the past. That's because they were! Today's press releases are a lot more fun. They can include video, links, pictures, social media buttons and more.

An Example of an "Old" Press Release

An Example of Today's SEO Press Release

SEO Press Release Writing Step One: Identifying Keywords

Before you write the very first word of your press release, you must know which keywords you are optimizing for. A keyword or keyword phrase is a term that your visitors search for when they are looking for solutions that your product or service solves.

If you’re a writer working with an SEO company, be sure to get the keywords from the SEO company before starting. If you’re writing for your own site and haven’t yet chosen keywords, I recommend WordTracker for choosing keywords. Though WordTracker is a paid service, they also have a FREE trial version that will give you a good idea about which keywords to optimize for and which ones will bring you the best results.

I highly recommend watching this video tutorial to learn how to use Word Tracker more effectively:

Quick WordTracker Tutorial

Optimize For Long Tail Keywords

Long tail keywords are those that are less competitive and less searched for, but collectively generate more total searches than your general, highly competitive terms.

Maki does and excellent job of explaining long tail keywords and how to find them in his post “How to Find and Target Long Tail Keywords for More Search Engine Traffic.”

Elements of A Press Release

There are 5 technical parts of a press release:

  • Title
  • Summary
  • Body
  • About the Company
  • Press Contact

Title: Include the keyword phrase in the title. The title should not exceed 100 characters.

Summary: Give a synopsis of the press release in 1-2 sentences using 1-2 secondary keywords. The length of the summary should not exceed 240 characters.

Body: Writing subjectively and in the third person, give the details of your news. Length should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.

About the Company: In 2-3 sentences, give your company’s ‘elevator pitch’ writing in third person. Include a link to your homepage in the summary (preferably in anchor text.)

Press Contact: Designate one person who will consistently be the media contact for the company. This can be anyone in the company, including yourself. Gather the name, address, phone, email, and website of the press contact – many press release publishers will not accept your submission without contact details. If you are optimizing for your name, you may want to include your name as the press contact.

Step 2: Optimizing the Title

There are two things to think about when creating a title and these two things can contradict each other.

  • Positioning your search term
  • Creating an irresistibly-clickable title

While you’ll want to try and do both with the same headline, you often need to sacrifice one for the other. Though this goes against convention, if you have to choose, pick keyword over clickable.

You may be thinking… “What!?!? Did she really just say that?” Yes, I did. And I’ll tell you why. I’ll also tell you why you’ll want to create a second headline that you’ll use when submitting your press release to certain viral distribution points.

Why You’d Want to Sacrifice Uber-Clickable for Keywords

  • The title of the press release often becomes the title tag on PR distribution sites and the title tag is a very important part of what helps a page rank for a search term.

  • The title of the press release is going to be in big bold letters on the search page. If a user searches for “women’s recovery retreat,” they should instantly realize that this result is relevant.

Many of the distribution points that I use allow you to upload your releases, but don’t really syndicate them across mass audiences. Google comes around to crawl these news sites regularly and indexes new pages, thus making them available for search.

Creating a Second Irresistibly-Clickable Title for PR Web

PR Web is useful for pushing press release titles out to massive numbers of viewers. Instead of just sitting on a server waiting to be found, the headlines are syndicated on thousands of websites and blogs that offer RSS news feeds to their readers. In this case, you’ll want the title to really capture the reader’s attention to invite them to click. Because the title gets massive exposure it's better to create a catchier headline when you submit a press release through PR Web.

Step 3: Optimizing the Summary

Most press release distribution points will ask for a summary of your press release. You’ll want to include some additional keyword phrases in the summary that are different than those in the title to maximize exposure for these phrases.

Why Optimizing Throughout the Press Release is so Important

Search engines will pick out parts of the press release that include the searched keywords to use as the summary in the search engine results:

Step 4: Optimizing the Body of the Press Release

After reading the last section about how search engines find the text for the results page summary, you’ve probably realized the importance of optimizing the body of the press release for keywords.

The following image shows an image of this press release in its original Word Document format. Just about every single element of the press release is crafted in this format for a very specific reason.

Optimized Parts of an SEO Press Release

Step 5: Writing Your Press Release

Press releases have a definite flavor, style, and premise that differs from other types of published media. In this section, we’ll talk about:

  • Press release topics
  • Voice
  • Quotes
  • Parts of a press release

Choosing Press Release Topics

Many clients that I talk with wrongly assume that they don’t have anything newsworthy to talk about. Yet after digging for just a few minutes, I usually uncover a wealth of great topics to write about!

Your news doesn’t need to be earth-shattering to be newsworthy. There are plenty of things happening in your business or on your blog that can be considered newsworthy:

  • New product/service/program
  • New published report/e-book/interview
  • New strategic partnership or hire

If you think about it, you can probably take some of the things you are already doing and turn them into newsworthy press release material.

Let’s say that you observed by looking at your blog stats that readers that come to your blog from social media sources tend to stick around longer than from direct search engine traffic. At this point, it’s just an observation. But if you were to create a 1-2 page report on your findings and offer it as a download on your blog – it becomes news of a new published report!

If you challenge yourself to produce one press release per month, you will likely start thinking differently about how you conduct your business. Knowing that you will need to produce a monthly press release will force you to come up with lots of new material and developments for your business that can only improve your value to your target audience.

However, it is important that your press release have newsworthy value. Since they are so easy to submit, a lot of junk is being distributed and is diluting the value of press releases. If we want press releases to continue being viewed as high quality material, we all have to do our part in making sure that we are publishing on topics that are valuable.

Voice

In the past, a press release was sent to the media to provide journalists and editors with topics to write about. Today, press releases are published on the web and often viewed by the end user, as well as traditional journalists and new media journalists (bloggers).

Because your target audience will likely be the reader of your press release, it’s important to provide a message that will resonate with your audience. However, the release must be written in a way that does not make it appear completely obvious that you are talking directly to your target audience.

Always write the press release from a third-person perspective, never in a first-person perspective. The press release should seem very objective.

Getting Rid of “You”

One mistake that I see a lot of companies make when they send me press releases to review is to include the word “you” in the press release. Using the word “you” in a press release can cause your press release to be rejected for “too much advertising language.” But that doesn’t mean that you cannot advertise – that’s the whole point of the press release! You just have to word your “advertisement” more subjectively. Here’s an example:

You can find dozens of recipes for meatballs and upcoming restaurant events by visiting our website at...”

Press release publishers will often reject such a directive statement. Instead, you’ll want to phrase this sentence like this:

“Meatball enthusiasts can visit... for a variety of meatball recipes and information on upcoming Meatball House events.”

Quoting People in SEO Press Releases

The place for blatant self-promotion is in the quotes! The text residing inside the quote can be as subjective and self-promotional as you want. Quotes can be the powerful sales tool in a press release. When I write press releases for clients, these quotes are part of the sales strategy. I write the quotes myself in order to flow with the entire message, and then let the client approve them – not the other way around.

Another purpose of quotes when using PR Web is to serve as an attention grabber and a summary to entice visitors to read the entire press release. The reason this works with PR Web is because of a feature called “Quotables” that randomly pulls quotes out of the press release and enlarges them as an inset in the body of the press release.

Example of PR Web's "Quotables" Feature

Things to Remember About Quotables:

 

  • This feature is only available with a $120, $200, or $360 PR Web upgrade.
  • If you have 3 different quotations in your press release, it will randomly select one quote to feature and then randomly select another quote with each page load. If you have one powerful message in your quotes, you may want to make this the only quote in the press release to give it more visibility.
  • Quotables only pulls what is between two quotation marks. Don’t cut a single thought in half with the name of the person being quoted. This works great on paper, but it looks ridiculous when the Quotables feature picks it up.

"However,” explains Houston, “we're not operating a resort. Every moment of the 3-month program is designed to achieve the center's ultimate goal; to help residents develop the life skills and habits of a sober lifestyle."

(The word “However” was picked up by Quotables)

  • Quotables will pull anything in quotes – even if it’s just a single word that you have placed in quotes for a completely “different” reason. If you need to use quotes around a single word, use ‘single quotation marks.’

Mark Houston Recovery was heralded as an innovative "outside the box" alcohol and drug recovery center in last month's issue of Treatment Magazine for its personal approach to treatment.

(The term “outside the box” was picked up by Quotables)

Where to Submit SEO Press Releases

I've published the second part of this tutorial, "Where and How to Submit SEO Press Releases" on SlideShare. This slideshow will show you where – but more importantly how – to submit your press releases to various press release distributors to get the most benefit from your press release.

My business partner Tara and I also created our own press release submission site where you can submit free press releases or submit SEO press releases for a minimal $6 upgrade. After using press release submission sites for years, we created this one with all of the feautes that we wanted in a press release site. 

Every press release submission service has its own little quirks and oddities that you want to be aware of before submitting.You can use the slideshow as a reference guide, flipping to the slide you need during the submission process.

Eight Tips for Creating Killer Press Releases

I've talked about some of the "technical" aspects of writing an SEO press release. This video shows you how to create a powerful message to make your press release appeal to humans, not just search engines:

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Comments

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Joe  says:
2 years ago

Wow, I can see just from a quick glance that there is a lot of valuable informaion here. I can't wait to read it all. Thank you Christine.

Christine OKelly profile image

Christine OKelly  says:
2 years ago

Thanks Joe! If you have any questions after reading - feel free to ask in the comments section - I'm happy to help!

starrwriter profile image

starrwriter  says:
2 years ago

Christine,

Just got done reading and am impressed with the information.  Valuable information that I am sure will be useful.  Thank you for sharing.

Joe

Christine OKelly profile image

Christine OKelly  says:
2 years ago

Thank you Joe! I just visited your profile and can see that we have a lot in common :) I'm headed back over to read your hub on getting published in magazines and newspapers right now!

jhulott profile image

jhulott  says:
2 years ago

Great Stuff Christine, I found your blog the other day and also bought your freelancing guide. Very informative with lots fo free goodies on your site too!

samanthawilson profile image

samanthawilson  says:
2 years ago

thanks for sharing.. your hub is really nice..and complete.. but in seo, i seldom use press releases

charlemont profile image

charlemont  says:
2 years ago

Very nicely laid-out. Press releases are something I will start using as soon as I fight the fear of PR. I just have to right ONE pr to get the balls rolling, but still need some inspiration.

Mr_VRE profile image

Mr_VRE  says:
2 years ago

Thanks Christine,

This is a great hub page. Now I know what I need to do to make my press releases to stand out and optimized for the web. I appreciate your efforts.

Peter K.Mr. VRE

gutzmediatraining profile image

gutzmediatraining  says:
2 years ago

Wow, wow, wow! Well written hub page. I really appreciate this information. I will be looking forward to hearing more from you.

Holly Powell

Christine OKelly profile image

Christine OKelly  says:
2 years ago

@ jhulott: Thank you for your comment - and for picking up my ebook! You've got a ton of of great information in your Hubs!

@ Samantha: I've found press releases to be incredibly useful! Just the other day, I published a press release for a new keyword I was targeting and within 12 hours it was ranking in 4 spots on the first page of Google - wow! A day later, it's holding in 2 spots on page 1 and 4 spots on page 2. Definitely give it a try!

@ charlemont: You're right - taking that first step is always the hardest part. It's ok if you don't do everything right the first time - just the act of getting out there and trying it is so valuable!

@ Mr_VRE: I'm so glad you liked it and found some ways to make your press release more visible online :)

@ gutzmediatraining: Hi Holly - thanks! I'm really enjoying your Hubs as well and am so glad to hear that you found some valuable info here that can help you promote your business!

kismat profile image

kismat  says:
2 years ago

good job

askweb20 profile image

askweb20  says:
2 years ago

Christine,

What a wonderful hub. You laid out what people need for SEO clearly and effectively. A well done presentation.

seohowto profile image

seohowto  says:
2 years ago

Christine, thanks for the great info! A quick question for you: is it true that press releaze should be only written if company really has news to announce and in any other cases a simple article would be enough?

Technology Blogger  says:
2 years ago

Great information and very well organized. This is a rare find.

Christine OKelly profile image

Christine OKelly  says:
2 years ago

@ kismat: thanks!

@ askweb20: Glad to meet you - you've got some excellent hubs that I can see I'll be spending some time on!!

@ seohowto: I definitely beleive that press releases should be written only when a company has something to announce. it doesn't have to be something earth shattering - but if it is something that will be of interest to people then a press release is a wonderful way to get the word out!

@ Technology Blogger: Thanks - and I enjoyed reading your posts about HubPages vs. Squidoo - very interesting!

Soya profile image

Soya  says:
2 years ago

lots of great info here..

Rob Jundt profile image

Rob Jundt  says:
2 years ago

Here is a true diamond for sure. Lots of well organized and easy to understand information. Thanks in bunches.

Gadzooks profile image

Gadzooks  says:
2 years ago

Really good stuff... TBH I was a bit miffed at being sent over to the slide show when you could have added the info here... but it was worth the visit. Thanks I will definietely be taking a look at this.Out of interest, what is your view on using article directories... that seems to be a numbers game, i.e. you need a LOT of submissions to get any where... I was wondering if that was your experience?

Gadzooks profile image

Gadzooks  says:
2 years ago

Hello again,I should have asked... what is the long term effect of these submissions? I mean I am thinking that when articles are released they are up front on the press sites meaining they ranke well, but over time these pages will be pushed out by newer releases... so... how valuable are the archive pages?Like your site / blog design BTW

Twenty20  says:
2 years ago

Super, I have been looking for a page like this to explain seo PR to my client for ages, and now I have found one, thanks.

gutzmediatraining profile image

gutzmediatraining  says:
2 years ago

Christine, WOW is all I can say! Well written and full of value.

patkagmak profile image

patkagmak  says:
2 years ago

Ok! This is a hub to reckon with! I love that you are very meticulous. I am definitely coming back to visit and take notes and implement these strategies. Now this is what it means to give value! Kudos Chica!

Neil Sperling profile image

Neil Sperling  says:
2 years ago

Very Informative - much appreciated. - Love Light and Laughter...Neil

bpaxman profile image

bpaxman  says:
2 years ago

Wow, this is amazing. I am a PR student and I am very interested in SEO. It's nice to see the two working together here!

ProCW profile image

ProCW  says:
2 years ago

Very informative. Thank you for the information!

socialdominator profile image

socialdominator  says:
2 years ago

What an informative hub. Thanks for the resource. I'm writing a press release and distribute it tomorrow. So this advice was perfectly timed for me.

sylvan  says:
2 years ago

Thabks for all the info here, I will be using anchor texts a lot more now to gain links to my sites from press release sites.

the1n profile image

the1n  says:
2 years ago

I like, I like It A lot.

Thank you for the great info.

It resonates with you passion for "well-thought-of" writing.

Rico

Urdezire profile image

Urdezire  says:
2 years ago

Thanks for such informative release , I will definitely look upon these ideas before writing a Press Release..

kulbhushan  says:
2 years ago

i found the information very nice. Am an aspiring writer from India.....will anyone of you tell me tips to write for european people. Means i wanna know what kind and lvel of language (english), they prefer. Also, anyone tell me how exactly press releases look like.........even contact me one on one at 1987kulbhushan@gmail.com

oh yes.............i find sometimes keywords not inspire me to write catchy headlines

JJC13 profile image

JJC13  says:
2 years ago

Thanks you have really given us some great info... Keep up the good work!!!

directory script  says:
18 months ago

These are all great ideas for making money online I just posted a new hub explaining how to make a ton of easy cash on the internet using directory script.

MaxReviews profile image

MaxReviews  says:
18 months ago

Nice. I've never done a press release, but after reading this, I'll definitely have to try this out and use it myself!

barryrutherford profile image

barryrutherford  says:
17 months ago

THis is all new to me but seems it would be very useful imaking money with Blogging in a certains style

thebenro profile image

thebenro  says:
17 months ago

Excellent guide, this really needs to rank higher in google because I just spent way to much time reading unhelpful things before I found this.

El Dorado SEO  says:
15 months ago

Hello Christine,

I just wanted to say how pleased I am with the information that I found on your web site. It is a great guide for beginners as well as pros.

Sincerely,

Christopher Arnell

El Dorado SEO

http://www.eldoradoseo.com/

mikewitt profile image

mikewitt  says:
15 months ago

Christine, this is an incredible hub, packed with a ton of information. Had to read it a couple times to let it sink in. I have not done much with PR, a little bit with articles, but I think there can be a lot of similarity of what you do with PR that can cross over to articles, maybe I am wrong.

Anyway, great information, sparked quite a few ideas for me, I appreciate you sharing your expertise,

Mike Witt

PeBos  says:
13 months ago

Christine, i am new in this field of internet marketing and i dont understand a thing about press release advantages you talked about. The first advantage is to have a higher rank in search engines index, based on backlinks, right? But i noticed that articles in the press release sites, i mean the exact page where the article are located, usually have a PR of Zero. how can this improve the PR for the site you add links? Although the main page has a big PR of 6 or 7.

office@rdnetwork.ro

SEO IT! profile image

SEO IT!  says:
13 months ago

I have never found anything so in-depth in regards to press releases. I am just starting my own online business and I found your article very helpful! Thanks for the information!

John Manoah  says:
13 months ago

Hi Christine - your article is definitely an eye-opener for SEO Strategists. Thanks for your contribution.

davidjudon profile image

davidjudon  says:
13 months ago

This is definitley the MOST INSIGHTFUL information I ever even seen re: SEO Press Release.

Thank you for this INCREDIBLE nugget of KNOWLEDGE,

David D. Ju'Don

Naomi Fox  says:
11 months ago

Absolutely excellent. New something about the subject but was missing pieces. This gave me the data that was lacking and was interesting too. Thanks, so much.

kevinlt9 profile image

kevinlt9  says:
11 months ago

Incredible Hub Christine,I had been looking how to info on press releases and wola I found your hub.Thanks for the insightful information.

Kevin,

sarah montague  says:
11 months ago

This was one of the most informative and descriptive tutorials I have ever seen on the subject. Thanks for sharing your expertise.

JohnnyWik profile image

JohnnyWik  says:
11 months ago

Verry cool video. I liked the article and I'm refering others to come visit your hub.

jGaunt profile image

jGaunt  says:
11 months ago

Very informative. I will definitely give SEO press releases a go. They seem like a great way to draw both traffic and PR.

uganda-safari profile image

uganda-safari  says:
11 months ago

Been looking for this kind of information all over. Press releases help in backlinks and thats what ive been looking for.

SEO Resources profile image

SEO Resources  says:
11 months ago

I was searching seo press release and found this.... great resource

effalicious  says:
10 months ago

I have been searching all over trying to find the correct way to write a proper press release. This is some valuable information and I will be using this to my benefit.

ecopreneur  says:
10 months ago

great article!

english-blinds-uk profile image

english-blinds-uk  says:
10 months ago

Excellent guide to press releases. If done properly they really can have a very positive effect on SEO.

LebSeoDesign  says:
10 months ago

nice and excellent walkthrough threw SEO and Press Realeses effect W.D.

http://www.lebseodesign.com

econcept infotech  says:
10 months ago

Good post and excellent information for SEO PR. - Hemang

http://seoservicecompany.net

rdnetwork  says:
10 months ago

very ...<<seo>>. Congratulations.

powerspike profile image

powerspike  says:
10 months ago

I have always been told that Press Releases are great for seo value, but never been told how to go about, alot of great information here, just bookmarked the hubpages. Thanks for sharing!

RobertHassey profile image

RobertHassey  says:
10 months ago

Highly detailed piece. I'd have to say you've stuck to your own tips in producing a good 'modern' press release writing guide, one with the search engines and modern frantic searcher as audience. In putting together such a guide in the SEO era, you've also explained the context of online searches. I can tell because I'm an Internet marketing enthusiast myself.

pvrust profile image

pvrust  says:
10 months ago

Great article and well planed layout. You cover all aspect of old school vs new school. I think it is important to include all aspects of the 2.0 effect so viewers will get the whole picture of just how important the steps are followed and implemented into your PR.

Thanks Gary Rust

MexicaliBill profile image

MexicaliBill  says:
9 months ago

Christine-

Wow, excellent hub! My brain got so full I'll have to read this again in the morning. I've heard press releases can be a powerful tool but that there are a lot of details that must be done correctly to be effective. I'm going to try and do my first one this month (and every month thereafter of course) using your hub as my guide.

ontheway profile image

ontheway  says:
9 months ago

SEO Press Releases How to Write them and Where to Submit Them

it Was very well written, I support you, welcome to my hub

Domainer  says:
9 months ago

Yep you have done well here, started searching for this information and its all here in one place. Can you do another that is UK specific for me! :)

Colin Williams  says:
9 months ago

When you release a press release to a press release site, should you also add the release (via RSS) to your own site so that your site gets ownership of it?

Flower Girl Dresses  says:
9 months ago

This is the perfect article. I'm thinking about writing my first press release soon and I found this very useful!

Milwaukee SEO  says:
8 months ago

I have performed backlink analysis for numerous sites that rank well for highly competitive terms. I have found only a few of them that appear to use press releases to improve their ranking. Are they missing the boat on this possibility? It seems like if this were a good strategy, I would see it used more often.

ddiemer  says:
8 months ago

I guess your SEO process works, given this still comes up in a search on how to optimize a news release. Great stuff here!

Ian  says:
7 months ago

Thanks for the information. One quick question. Is it ok to submit the same press release to numerous PR sites?

nms profile image

nms  says:
7 months ago

well explained....here is another seo hub...try this

more money only when more hits on your page...try SEO on webpages http://hubpages.com/hub/Search-Engine-optimization

Jonsteve  says:
7 months ago

I am very happy to read this topic. I have gained knowledge about press realease but i want take more knowledge about it with vidio.

Thankx

Jonsteve

Natural Organic SEO Company  says:
7 months ago

WOW, great info on press releases! Press releases are very benefitial for your website since it passes authority links from Google.

Terry  says:
7 months ago

Good tips! I urge anyone who is submitting these to submit them to http://localpressrelease.net too! :) It's free and seo friendly!

seodude16  says:
6 months ago

Great Tips. I have always wanted to write a press release to get backlinks. I think I will write one, following the info here

Nikita Adnani profile image

Nikita Adnani  says:
6 months ago

Very informative Hub Christine! We often use SEO press releases as part of our client's overall online marketing strategy because they are so effective at building backlinks. I think one point for everyone to remember is that these releases when distributed online have a lasting effect on your backlinks -- they only grow stronger with time.

Bs004417  says:
6 months ago

Now I know just how to make a press release for my website.

Thanks!

cjjohn profile image

cjjohn  says:
6 months ago

Wow! Very Impressive!

semeasy profile image

semeasy  says:
5 months ago

Absolutely GREAT information! I know that it will take some time in order for me to get through all of this, but what I was able to get through, looks awesome!

Marktravels profile image

Marktravels  says:
5 months ago

Great hub, a crash course how to, and what to do with a PR. thanks

Brad  says:
5 months ago

Thanks for making it easy to learn how to make a press release for my website.

jonty  says:
5 months ago

Very well written hub .....

very much informative ......

Thank you very much for your great hub, for good advice, good wishes and support. Thanks for sharing your experience with all of us.

Milwaukee Web Design  says:
4 months ago

I really appreciate the breakouts (screen caps with call outs) on this. It really helps to illuminate just how SEO plays a significant role in writing a well crafted PR release for the web.

Pretty  says:
4 months ago

Just wrote a press release and submitted! and now reading this, doh!

Ross (Inflecto Systems)  says:
4 months ago

Many thanks for the very informative article. I am started on my first SEO press release already! Wish me luck!

Anthony  says:
4 months ago

Great Information.. I am hearing about Optimization Everyday. But i dont know how to follow optimization rule to our site. You helped lot with this article very much..Thank You..Thank you verymuch for sharing.

Anthony Robinson

Anthony Robinson   says:
4 months ago

Great Information.. I am hearing about Optimization Everyday. But i dont know how to follow optimization rule to our site. You helped lot with this article very much..Thank You..Thank you verymuch for sharing.

Gervais Group LLC  says:
4 months ago

Gervais Group LLC - Stupid SEO Company

Gervais Group LLC - A Fraud/Scammers SEO Services Company. Dont ever use this seo company because in terms of services they provide black hat seo and the result can be blacklisted

in search of your website. I am Robert Patrick from Los Angeles, USA. I contacted from them for seo services for my finance website and they told me that they will get me first page ranking

in search engine for the business keywords and charge me 1500 USD per month for that work. They promised me lots of things in starting before to start work on this project to get me in

confidence but once i paid them all money. The actual difference i notice:--

1. Dont Reply of my emails.

2. Never Send Report

3. Use Black Hat SEO even they say we dont do black hat seo services

4. Website was blacklisted in search engine

5. Start telling issue that website is not seo friendly and need more money to fix it to get the higher ranking in search engine which is not true.

6. My website has been blacklisted in search engine and i lost money as well with this stupid company.

I am doing that because I got a message then never use the fake seo company.

Thanks

Robert Patrik

Nilanjan  says:
4 months ago

Hi Christine OKelly, It helps me a lot and well guided.

Thanks.

And

Gervais Group LLC, the way you told it looks like you have been cheated by the seo company. I can assure you that tey are working for themselves not for you. Its realy sad. If you give me permission i can suggest you to contact me for better proposal in your favour. At webmasterscg.scg@gmail.com. I am performing all kinds of seo related things.

Thanks

Nilanja

Moving Ahead profile image

Moving Ahead  says:
4 months ago

Thanks for the tips! I have some on my Hub, too.

yahoo123 profile image

yahoo123  says:
4 months ago

Superb post, will add a lot of value for people looking for posting press releases. You have truly educated nerds like me. Thank you so much.

andy.webseo@gmail.com  says:
3 months ago

Hello Christine,

Very Well Written article.I learn a lot about Press Release.Infact press realease can boost our ranking in Search Engines i realised it today.......... :) Once again Thanx a lot

Locanto Free Classifieds  says:
3 months ago

Hi Christine,

I also wanted to take the opportunity to thank you for this detailed and informative article on Press releases. I am currently learning the dos and don'ts of internet press releases and your article is a great help. What I was wondering though: I have read on other websites, that the summary optimization should be 250 WORDS, you on the other hand write 250 CHARACTERS. Do search engines only consider the first 250 characters? It makes sense because 250 words would be pretty long.

Once again, many thanks for the article!

Sarah

jstevens2 profile image

jstevens2  says:
3 months ago

Thanks for the great Hub.

I recently had a press release out rank my own site within 24 hours, it was at 6 in Google while my site was stuck back in 13th place.

I look forward to checking out your slideshow for more useful information.

johnmce profile image

johnmce  says:
2 months ago

great extensive info here thanks.

PR web have just launched a UK version of their press release distribution service which we're trying out at the moment

paulus profile image

paulus  says:
2 months ago

Great and extensive article!

I agree that Press releases are still important and maybe even more now that the quality of backlinks is more important than the quantity. So good links in good texts are top!

Bruce  says:
2 months ago

Speaking of which, I just recently did a press release last week for SEO purposes + integration into social bookmarking. 7 days later, the press release is now on over 21,100 sites and growing. Excellent for keyword campaigns.

Bruce  says:
2 months ago

3 days later, and my press release in google results went from 21,100 to almost 50,000. Best part is that I did this without paying anything for it.

EngagementRing profile image

EngagementRing  says:
2 months ago

Thank you for shedding some light on this. Your article is the best I have read so far for optimizing a press release.

Alok Ramsisaria  says:
2 months ago

Hi,

Thanks! This article continues to lead 2 years after! Suggest you put the comments in reverse chronological order.

Alok

referral program  says:
2 months ago

I always submit press release and looking for good sites, this article is really helpful.

cymbiotica profile image

cymbiotica  says:
2 months ago

I have only just begun my journey into learning good SEO techniques and proactices, this has been a heavy read. Thank you though.

hediye  says:
2 months ago

If I want press release to submit for Turkey then what would be the sites?

ciidoctor profile image

ciidoctor  says:
6 weeks ago

very useful thank u

Jay Ortega  says:
6 weeks ago

Great post!!!... Wow, I'm impressed. I'm definitely going to re-read this and start using the tips here..

And of course, I'll be using it to promote my opportunity to others. I've had great success, and I haven't even used press releases.. Man, can't wait to add another funnel to my income stream..

Great work Christine for sharing your knowledge.

You don't understand the time I just saved.

Jay Ortega

http://tvimarketingsecrets.com

MRS Great Caruso profile image

MRS Great Caruso  says:
4 weeks ago

WOW! So much valuable information...THANKS!

Tamanna  says:
4 weeks ago

Great info, I was looking for the same.

affnetseo profile image

affnetseo  says:
4 weeks ago

Great info, it seems like you've really done your homework no this one and I appreciate it greatly. Thanks for sharing your insights.

incentive program  says:
4 weeks ago

Fantastic resource - this served as my starting point for leveraging online press releases. Use these tips!

ceonbryant  says:
3 weeks ago

Hey what if I don't own a domain name? could I have a press release that links to my squidoo page and still be profitable?

please respond at nbryant2326@yahoo.com

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