Need secrets, tricks and strategies?

You ever needed a sales promotion letter to promote your product, service, course, ebook, membership site or web site?

Maybe you've tried before and failed. Or you've just been confused on whether or not you need a letter or how to create one for what you are selling or promoting.

Well, if that's you, then here are a few tips that might just be of strong and good use to you.

1. Consider using sales promotion letter software to help you follow a structured, proven sequence for getting people to take action.

If you're a pro, you flat out don't need this. But if you're a beginner or business owner with other things to think about, then this might just do the trick for you.

2. Make sure you include all the basic elements that have been proven to work in sales promotion letters over the past 100 years.

People didn't start doing this yesterday? People have been writing, mailing and using sales letters a long, long time. The cool thing is that with the web, you can stick the letter on your web site! You don't have to pay for mailing it.

That means you can advertise long tail keyword type products you'd normally count out.

3. Here are some things you should include in your sales promotion letter:

a. A headline -- a lot of people skip the headline. DUH! Use one. This is the ad for the ad. And essential for getting people to read the rest of your letter or web page.

b. A strong opening 3 paragraphs. Those first 3 sentences have to really HOOK the reader and convince them to read more.

c. Bullet points. People scan quickly. Subheads and bullets help flag their attention and suck them into your letter.

d. Explain why your price is a bargain. Compare your price to something a lot more expensive. Make what you're selling a true bargain.

e. Use a very strong reason to act today. People procrastinate. Give them good reason to act now.

Marlon Sanders

For free articles, podcasts and videos as well as more info on sales promotion letters, visit my Internet marketing strategy blog at: http://www.marlonsnews.com.