Learn how to increase your sales and marketing:

How to get massive waves of traffic, where to connect offers to channels, and how to set rules for the amount and type of incoming traffic. What to look for, what to avoid, and what's gaining momentum right now.
Why you should take small steps that make huge differences in conversions and revenue. A detailed look at fine-tuning the landing page process.

Become an expert in the psychology of the landing page, how to trigger visitors' emotions and guide them down subliminal purchase paths.

How to effectively influence customers' decisions, and create contrasting offers that add to perceived value. Creating Value Trojans from existing products and services, to inject value into offers that customers will be happy to pay extra for.

Why you should leverage the customers' purchasing impulse with upsells.

It is important to follow up with customers, converting visitors to buyers, and building long-term customer relationships.

Why you should Build continuity programs with recurring monthly charges, and how to protect yourself from "bad continuity"

Converting cancellations into upsells and compelling customers to stay active in continuity programs.

Tips and best practices for successful product packaging.

Finding, hiring, and creating the most important customer support pieces, and avoiding common customer service pitfalls.

The most important rules of shipping and fulfillment, and how to avoid the "Backorder Kiss of Death"

Much, much, more.....