Think about it, dear Consumer . . . if Small Business is the backbone of our economy, then Sales are the muscle that holds the structure erect! Product generates Income. Right? Right! No Product . . . no Income, whether you're a Small Business, a Big Business, a Multi-National Fortune 500 or even a government entity, you're Selling a Product in order to generate Income.

Well, how does Product get Sold? Can it Display itself? Advertise itself? Explain itself? Finance itself? No it can't. It's Product. And whether a Product is the services of your Tax Accountant or the Goods described as that "Million Dollar Mansion on the Hill" that you pine for . . . someone has to 'Sell it' to you!

Some determined someone has to co-ordinate all the divergent and sundry aspects of bringing that Product to the Market Place and hooking it up with a Buyer!! Enter the Commissioned Salesman.

If you are a Commissioned Salesman, you already know what I'm talking about. Unfortunately, if you're not, you may well be out of your league when you do find yourself in need of our expertise. That makes you a Consumer and I'll warrant you're pretty sure you know how to proceed. Afterall, you Buy stuff all the time. Right? Wrong! Buyer Beware. You may think you know how to deal with full-blown Commissioned Salespeople who are living by their wits and constantly honing their 'Closing Skills;' those keen-eyed jackels who, rumor has it, " . . . would hawk their grandmother's false teeth to 'Make a Deal!" but you just might be mistaken.

Uninitiated, you are no match for the Real Salesman behind the beautiful Advertisements, glamorous ShowRooms and warm handshakes. Like you, they have a job to do. And, to your possible peril, they have to perform that job at a constant peak of proficiency and execution or they won't "Close the Deal." No Deal . . . no Commission . . . no Commission, no Mortgage money, or gasoline money, or car payment money, or food-for-their-families money and the list continues.

I like to refer to the ShowRooms of the world as "Killing Floors" for obvious reasons. Buyers are enticed to come see . . . wined and dined and, when sufficiently relaxed and woozey . . . well, you know the rest. It's called 'The Close.'

So, read on, Dear Consumer! I've written a book and in it the conversation between Wally and Demo will open your eyes, rivet your focus and expand your understanding of who the Players are, the Games that are afoot and what you, the Buyer, have to Gain or Lose when you engage the machine.

Find excerpts from the book in my next hubpage titled: Demo Gets an Up. I think you will agree that this new read is time well-spent as a Consumer who needs to understand what's going on behind the glitter and the showmanship while you are educating yourself and learning to better navigate "The Killing Floor!"

Go to my new hubpage: www.hubpages.com/hub/demogetsanup