The Santa Monica based premier home finding service, http://www.westsiderentals.com, is booming these days as anxious Santa Monica apartment shoppers find rock bottom deals unheard of before the recession hit. “You can literally find apartments $400 to $500 less per month from the higher rates a few years back.

The Santa Monica-based organization expanded to include the San Diego rental market two years ago and now has 7 office locations to help local renters throughout Southern California. Verge started in 1996 by calling local landlords and listing their vacancies for free out of his garage and then selling the list as the legendary 4 PM "HotSheet" to lines of eager renters. The organization has sustained growth and expanded to over 80 employees who regularly check with landlords to confirm the availability of their rentals. The service has evolved to serve the higher quality renters that landlords seek.

"While most businesses are feeling the pains of the downturn in the economy, WestsideRentals.com's business has actually increased due to foreclosures and the increase demand for home rentals.

WestsideRentals.com has been the predominant marketplace for rentals in Southern California for the last decade by creating tools for landlords to promote their vacancies for free while high quality renters pay $60 for 60 days to access the best rentals in Southern California.