Squidoo is a social networking site that allows people, just like you and me, to build a web page (called a lens) about almost any subject you want. Squidoo has over 600,000 lenses and is on of the top 300 most popular websites in America. There is no cost to register with Squidoo for your own personal Squidoo account.

What is a Squidoo Lens?

A lens is a single web page that contains content on a topic of your choosing. You can include links to blogs, other web sites, RSS feeds, eBay auctions, etcetera. You can build as many lenses as you want.

Why Build a Squidoo Lens?

Many people build a Squidoo lens so that they can share information on a topic of importance to them. Whatever is important to you - the environment, poetry, raising children, home business. Whatever you want!

Also a popular lens will give credibility to the lensmaster (you). When people are looking for information on your topic, your lens makes you the expert to go to for help on that topic.

If you are an entrepreneur having a popular lens can increase traffic to your website. Because of Squidoo's high ranking with Google, a link from your lens to your business or affiliate website will help raise its ranking with Google.

Also as kind of a bonus - you can earn royalties from the ads that Squidoo places on lenses. Each lens that you have may only earn a small amount, but if you have a popular lens, or many lenses it can quickly add up. You can choose to keep the royalty, or donate it to a charity.

Who Should Have a Squidoo Lens?

Anyone and everyone should have a Squidoo lens....

• If you have a blog, a Squidoo lens is a great way to bring attention and direct more traffic to it.
• Are you an expert on some subject and would like to share your expertise with others. Create a Squidoo lens.
• Sports fan - create a lens about your favorite sport, team, players. Comment on what you think is good or maybe not so good about the team, or why you like them.
• Entrepreneur - create a lens with information on your business. What makes your business special and how its products or service can help the reader of your Squidoo lens. You can create many lenses to cover different aspects of your business. Your lens should contain helpful, useful information - but you can have links to your business website Great monetization tool.

Learn The Secrets of Squidoo

Because of Squidoos high ranking on Google, your ability to create many lenses and have them linking to your business sites - Squidoo is the perfect match for marketing your business over the internet.

Just as in anything, there is a right way and a wrong way to do it. There is a good way and a better way of using your Squidoo lens as an effective marketing tool.

It takes awhile to learn all the "ins and outs" of maximizing your Squidoo lens to build your business faster and bigger. Now you can learn on your own by trial and error, or you can learn from a lensmaster who has done it several times.

"Bob the Teacher" has an excellent course showing you step-by-step how to set up your Squidoo lens for maximum effectiveness for your business.

There is no cost to register for Squidoo Secrets.