Is the fear of selling keeping you from turning your traffic into potential buyers? Here are my top 10 of techniques for eliminating fear and getting confidence to push those potential buyers into buyers!!!

Sell ... probably one of the most dreaded words in the English, as well as public speaking. But if you've ever persuaded someone to see from your point of view, you're already a seller.

What are you afraid of? Fear of success, fear of failure, acceptance, and judgment, what everyone thinks about you, your clothes, your haircut, and the car you drive? You know what? Forget it.

Fear has to do with punishment. Do not worry; nobody will punish you for having an ugly website, or lousy selling techniques. You might not get many people converting to buyers, but how can you be good at something unless you practice?

If you think about it, fear is just an absence of love. The only cure is to add love and compassion. If you honestly want to really add value and be of service and help people, it's a much abundant attitude than a mere sales mentality.

If you are giving people something really useful, people will want to buy from you. The only thing you have to do is put your trust in them. That is all that selling is. If you want to be good at selling, you need to make someone feel as comfortable as possible. If you make them feel confident about the choice they have to make (to buy or not to buy) you will most definitely succeed. But they will not be confident if you're not.

Therefore, you should know as much as possible, about what you're selling. Suppose I come to you and say: "This where I am now, but this is where I want to be."

This measure, or the distance between the two, is the opportunity for sales. This is where it is vitally important to understand that the product needs to meet their needs. Sometimes it's not the product itself. But I expect that you know that.

That is one of the biggest mistakes that sellers make. If you want to make a sale, you need to focus on the short term goals, not just the sale alone; you need to build a mature and valuable relationship with the customer. That said here are a few lines we can apply to the conquest of fear for the sale, whether it's a product, service or the sale of ourselves.

1) People love to buy but hate to be sold to. So sell what people want to buy, not what you want to sell. One road leads to wealth, the other in poverty.

2) Believe in your product. Know the features and benefits. But you also need to know when it is not good for a certain situation. People will respect your honesty.

3) Say the right thing on a continuous basis. Hold to the truth, what you’ve seen is the facts, and are giving people first-hand evidence. Avoid hearsay or stories you've heard others say. In other words, hype to a minimum, or better yet, delete them. Hype does not work anymore, especially on customers less than 30 years old.

4a) Do not use the tired phrases and words that everyone uses. They do not work anymore. (Words and phrases as such skyrocket through the roof, great, great, unbelievable, incredible, groundbreaking, special, your time is limited, never again, powerful, light, exposed, moneymaking, power, profit.)

4b) All of the words in the list above, should be permanently excluded from the sale of your vocabulary - and from your sales letters - if you want to reach current buyers. Today's buyers have their hype meters on full alert and are quick to say: "bullshit" completely ignoring the rest of your message. In fact, these words are so hyped can be associated with spam.

5) Go after the long-term relationship, even turning away business that is not a right fit for your potential buyer, your company or your personality. If there is anything that could disadvantage or trouble your prospect, even if it's a small thing, it shows that 10 times as large on the road. Choose your customers - your relationships - carefully.

6) Don't train your customers to wait for a sale. Offer good value at a fair price at all times. Above all, offer exemplary customer service. People will always return to someone, or a place, that made them good.

7) Think service, not sell. Ask what you can give in any situation, not what you can get. Start by being compassionate towards your customer.

8) People buy on emotion and then use logic, to justify a purchase decision. If you rely on the emotion, the end result, how would someone feel about something, with emphasis on the benefits, or feelings, as opposed to the possibilities, your conversion rates will be much higher.

9) Sell what you know with certain knowledge, not mere perception. Help customers make a wise decision. Make them feel good about their decision, by transferring your trust in them.

10) Finally, when the time is right, do not be afraid to ask for the order, with a strong call to action. Say: "Can I wrap one of those for you?" or "Do you want to take that home with you?" On your website you can do the same thing, "Click here to have it delivered to your door." or "Click here to download to your computer immediately."

Follow these top 10 of techniques to eliminate your fear of making a sale, and you will be well on your way to more confidence, that when transferred to your prospect, will make them a happy customer. One of those rewards is your desire to learn, inform and serve with a long-term relationship, the return of time and weather, as a customer for life.

Good luck!