When you're working on a bootstrapper's marketing budget for your small business, or simply looking for a way to cut costs on your advertising strategy, it's a good idea to seek out some cost-effective solutions before you start spreading the word. Your small business might fare well with a guerrilla marketing strategy, but the quick increase in customer attention may not be enough for continued success; in most cases, you'll need a plan that goes beyond ‘immediate impact' and actually starts to bring you a consistent stream of customers and revenue. If you're looking for a new strategy, here are seven almost free ways to market your small business this year:

1. Launch your business blog. This is becoming an essential tool for businesses of all shapes and sizes, and can really help you push your brand promotions to the max. You can still keep a blog polished and professional, and even complement your website. Most blog platforms are free to setup and have very low web hosting costs. Pick a package that you can upgrade alter and you'll have an easy marketing tool by your side.
2. Move ahead with direct mail campaigns. Direct mail might seem like ‘old-fashioned' marketing for many, but it still works! People still use coupons or peruse the flyers and catalogs that end up in their mailbox; make your advertising copy stand out, use some catchy slogans, and help spread your message with a tangible campaign.
3. Join an affiliate program through your web sales channel. Affiliate programs don't have to the be the center of your business, but they can definitely help you join other sales networks and get instant exposure. Consider even simple goods from Amazon.com to get started; as long as you are providing additional benefits to your customers, you may be able to create an additional revenue stream.
4. Launch an online advertising campaign. Google Adwords programs are ideal for a small business on a budget, especially since you can reach your target market immediately and set up the amount that you want to pay. With weekly traffic reports and statistics available, you'll also be able to see how effective your strategy really is.
5. Start podcasting. You can become an instant online celebrity just with podcasting, and position yourself as an expert in your industry or field. Even when you're just representing your business, develop a podcast series that keeps visitors entertained, informed, and interested in learning more. Remember that providing value in any shape or form will help your business grow.
6. Start networking with local businesses. Start flipping through the local YellowPages and make a list of businesses in your industry. You can simply contact them and introduce yourself, and learn about meetings and other community activities that you could become involved with. Business card exchanges can be helpful when you first start out, and don't overlook the power of online business card exchanges either! Building your contacts is a great way to start becoming well-known regardless of your location.
7. Host a sponsored grand opening event. Work with local businesses in a partnership or co-sponsored effort to stage an event. This can be as simple as a reception, or elaborate as a full-fledged presentation or show. The idea is to generate a large crowd that becomes comfortable with your brand, and eventually will want to learn more. Partnering up with another already-established company can help you cut costs considerably, and you might even work out an agreement where you refer business to each other before and after the event.

Jumpstarting your business towards success and profits requires both planning and strategy, but you can easily start marketing your small business without overspending. Consider these seven low-cost approaches to marketing and advertising, and let each one grow as you build your business. Reaching out to your target market is becoming easier than ever with blogging and other online platforms that allow you to engage with your prospects directly; use them to your advantage and you'll be well on your way to maximizing your efforts!