Ever heard of portable satellite radios? What are the advantages of a portable radio over traditional ones? Is portable satellite radio the new face of modern radio technology?

These are some of the queries, which may bug any electronic enthusiast who has a good ear for music and melodies.

The major two satellite radio service providers in US markets, namely XM Satellite radio and Sirius Satellite radio vie for customer attention and try to outbid each other through their variety of digitally enhanced programs and technological features.

The traditional over-the air type radio connectivity is under direct threat from such compact and convenient and transportable satellite radio services.

XM and Sirius providers are all geared up to tackle any difficulties and make a real good commercial business out of the new portable and digitally enhanced satellite radios and its varied programming techniques.

They are attracting new customers by offering them a multitude of options and prime location facilities such as in the comfort of your home, work area, your own four-wheeler, where you actually listen to the radio.

Popular electronic giant companies like Sanyo, JVC, Panasonic and Kenwood are working in collaboration with these service providers to give quality service to the customers.

Electronic gadgets like portable satellite radios, receiving equipments and plug-in components are widely available from these Multi-national companies.

These manufacturing units build satellite radio receivers even for trucks, cars, RVs, Motorboats and Airplanes.

The variety and combination of western, cultural, fusion, pop and other music and music stations is the wondrous high-class quality programming features of XM and SIRIUS, all types of music is played for the benefit of numerous consumers who may differ in their taste for music.

This is a major catch-point to draw the attention of potential customers.

Frequent travelers and the consumers who are mostly on road, traveling from one place to another form major bulk of the target audience, who listen to radio.

For most of them, the monthly payment schemes may not pose as a hindrance in their expense. A satisfied customer would definitely spread its value by word of mouth to friends and relatives and even to their business clients. This acts as a free advertising banner for the XM and SIRIUS service providers.

The handheld innovative version of XM and SIRIUS satellite radio receivers, introduced in the year 2004 for the convenience of numerous customers who want a satellite radio connection while doing exercises, jogging, walking or just about anywhere other than their cars and offices.