Come Up With Small Businesses Marketing Ideas

The World Around Us Is Changing!
There’s no denying it. The world we live in today is far different than the world we lived in even 5 or 10 years ago. There are new products on the market, technology is advancing rapidly, and the kinds of slogans, ideas, campaigns, or advertisements that used to draw attention or appeal to potential customers or clients just don’t do it anymore. Business owners need to change with the times—and those who are on the cutting edge or ahead of the times have the best chance of achieving phenomenal success!

How Do You Teach An Old Dog New Tricks?
For business owners or employees who are used to doing certain things a certain way—or producing a particular product for a particular market—change can be very difficult. It’s not that they’re against change. It’s just that they can’t wrap their minds around the need to develop a new concept. So they often just go blank!

Tap Into Creativity—From An Outside Source
This is one of those times when it really is best to tap into the creativity of outsiders—people who are not so close to the problem that they can’t see the solution. You’ve heard the saying, “You can’t see the forest for the trees,” and this is the perfect example. Business owners and employees are accustomed to doing what they do, and they often unconsciously limit their imaginations as a result. So when they need to—or are asked to—develop new products, slogans, ideas, campaigns, advertisements, and the like, most of what they do come up with is very similar to what they’re already doing.

But innovative organizations—the front-runners in the business world—need to get out there ahead of everyone else. They don’t want to keep doing what they’ve already done. They need to break new ground! So what you really need and want is a fresh perspective—something radically different that will attract attention!

Some companies organize panels of customers, clients, or randomly selected participants to come together in a forum where new products, slogans, and ideas are generated. Others hire advertising agencies and marketing firms to develop new pitches for their consideration. Still others hold contests or sweepstakes to generate new ideas from a wide variety of sources. And all of these are excellent suggestions—though they don’t always generate the desired results. But each of these suggestions requires one or more of the resources most business owners (especially small business owners) have in short supply: time and money.

Sounds Good—But Where Do I Find That Creativity?
There is another alternative to finding outside talent that can provide you with new ideas and creative proposals for your products, campaigns, slogans, advertisements, and ideas! Post a creative project proposal online to solicit input from creative talent worldwide. Find a reputable resource—like ShortTask.com—that serves to link small business owners and individuals who need creative talent with the creative freelance talent they need—at a very reasonable cost. For instance, ShortTask.com calls the businesses and individuals they serve “Seekers” and the creative talent out there looking for freelance work via the Internet “Solvers”—and they serve as the medium that links the two together. ShortTask.com helps the “Seekers” find the “Solvers” to help them with their creative—and practical—business needs. It’s an innovative solution to an age-old idea: coming up with new slogans and ideas! And where better to do that than through an innovative on-line company that’s thinking outside the box with their own business model?

Tammy Love is Ms Small Biz -- she is currently owner of http://www.ms-small-businesses.com, a local security business and author of Becoming a Security Guard. After 12 years in business Tammy is now sharing her experience and knowledge in business on her website.