For an Internet marketer, achieving good ranks in search engines is very important and they eventually want to achieve it fast as this will of course mean income for them. Link building is very vital in search engine marketing and through the years, we have seen how Internet marketers took advantage of social bookmarking in building the links they need for the websites that they are promoting. The word has spread fast and almost everybody in the field of Internet marketing have done their own share of bookmarking to benefit their own websites.

If you are not that familiar with social bookmarking, you might probably be wondering why people are giving so much attention to it. In search engine marketing, more back links for your website could only mean good results in terms of page rank and search engine rankings. These back links however, need to constantly grow and must be permanent and this is the thing that Internet marketers discovered with bookmarking.

The previous link building methods which they used that involves directory submission has become questionable since it has lots of disadvantages. First, it takes time before the links get approved. Second, some of them require a fee while some are free but needs reciprocal linking, which obviously will not work to their advantage. Third, there is a tendency for them not to be able to monitor the links once it is submitted and approved, hence they are not assured if the back links are permanent or are removed after a period of time.

While the initial purpose of bookmarking was to keep an online record of websites which you may want to visit again in the future or share to some of your friends online, the idea that the bookmarking account gives a back link to the website was eventually utilized by brilliant website owners as a form of link building. What made it successful and popular is the fact that it is for free and very easy to use. What you basically need to do is just open an account to the popular bookmarking sites then start bookmarking your own website every time you make a new post.

Because the bookmarks that you do with social bookmarking may be shared publicly, it becomes a good venue for those who want to advertise their products. The important thing that they need to learn is how to advertise discreetly since there are lots of bookmarking sites out there who may get their accounts banned if they advertise their products and this is one thing that they would certainly not want to happen since it also gets rid of the links that they have built over time.