Social Marketing: How it actually works

Social Marketing is a relatively new phenomenon, not exactly brand new but has been around.

Social marketing can help nearly all businesses used correctly . The problem arises when people try it but do it with out being properly trained in it when they no nothing about it and make very critical errors.

People forget about the word "social" in social marketing. It has to look natural or you'll be penalised.

You can't just write an article bookmark it and not participate in that bookmarking site. The bookmarking site won't reward you which means they won't drive traffic the page.

Bookmarking can be extremley effective social marketing tool used correctly you don't want to over do it and waste time when you could be focusing on your marketing plan but you do need to spend time on it.

Sometimes I do it when my fingers get tired of typing , or maybe im watching some sort of learning material maybe a video or something.

I found a site called stumbepleupon paticulary effective for this, they send a lot of traffic to my material because I participate , I have a toolbar on the screen and i click the stumble button and i click i like it or the thumbs down button.

There are many of bookmarking sites out there digg, flurl net , propeller, theres a lot though, I only use a few .

Social marketing is not just bookmarking it's also using social networking sites like myspace , youtube , face book the list goes on.

With these sites they can be effective for the right business , for example like bookmarkeing you can use these sites to promote your website.

I don't use social networking sites for this reason, but thats because i'm in network marketing, I promote myself. Now i could promote say my company website but i would do that by starting up another myspace for example.

So one for me and one for the company or what I offer. The idea of social marketing is to get yourself out there and to promote you and your product/service. To drive traffic to your main site or were ever you want to drive traffic to.

Social marketing can be powerful but the key is be natural and be social.

Social Marker

I'm sure you've heard of this. This can be a powerful social marketing tool used correctly

The thing about social marker is if you use it the way it was intended to be used your using it incorrectly.

First let me explain what it is for those who don't know. It's a way to bookmark something on a larger scale sending it to 46 different bookmarking sites in one shot all you do is have to log sometimes.

Heres the problem with it , when you do it 1 by 1 you click on other peoples stuff you digg this and stumble this etc . This counts and doing this really helps you because it's being social.

I do use social marker in social marketing though, I use it for bookmarking other peoples material so that i am viewed as being a good marketer by participating amongst the community, Remember I said being social is important in social marketing.

If you just bookmark your own material and no ones elses or very little other material you will be viewed upon as a selfish marketer and be penalised which isn't good.

If you do use social marker you will see really good results on the search engines, if you bookmark it on the 46 sites. But you will only see it for about 2 days or so then the search engines will penalise you because no normal person would bookmark on 46 sites ,natural is the key.

In Conclusion

Social marketing is very effective but only used correctly and remember the key is to be social and to be natural, it's hard to figure this out at the start , your wondering why isn't this working,it works for everybody else.

That's why though, be social and natural.

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