Social Marketing - also known as Internet Attraction Marketing - is making an impact on the network marketing community. The ultimate goal of network marketing is to create a successful business opportunity. Through the years, one thing has remained constant. The pathway to get there is: buy leads, prospect your friends and family, do cold calling, attend meetings, and schedule follow-up appointments. This is how your network marketing upline was trained and this is what they teach. Over the years, we have tried - without much success - to fine tune the process.

Network Marketers in general are becoming frustrated with these less than successful methods of traditional marketing. Social Marketing offers a much wider degree of opportunity. The function of Social Marketing is to draw people to your information on the internet. It is a social market; a place to create a ‘web’ of content that can be linked together so it acts as a sort of net for attracting prospects. When others find that content, they are able to decide for themselves if they would like to know more. The initial purpose is to simply offer value in the form of information - but down the road, that value can lead to a multi-functional business.

Multiple Uses

I remember the time I found the perfect toy for my grandchildren: an airplane with multiple uses. It is a climbing toy, the wings function as a teeter-totter and it ‘flies’ one child or as many as seven children at the same time. No more fighting - they are all happy - and able to find their special little niche. What a toy!

Social Marketing can be perceived much the same. The opportunities are limited only by your imagination. This is a multi-functioning system - offering you the opportunity to expand and build your business in multiple directions at the same time.

Pick and Choose

The ‘How to’ of Social Marketing is offered at Renegade University, a professional training site offering click by click tutorials. At Renegade, some of what you learn is: to create article content using Squidoo, Ezine Articles and Hub Pages, as well as Blogs and Video Sharing. By going through the tutorials and following the guidelines, you will learn how to create your own prospects and generate leads for your business.

Maybe you are thinking that you don't have the skills necessary to learn a system like this. Maybe you don't even have a business opportunity to promote yet. The thing about Renegade University is this: the system was designed for anyone - at any skill level. Listen to this phone interview between two Renegade Professionals who found this system, started at the very beginning and moved forward with the training tutorials. If you are wanting change - if you like the idea of creating opportunities for yourself, this is the place to start.

For many of us network marketers, it’s like finding the ultimate toy. After years of just one way of doing things - we now have access to Social Marketing. Instead of going out and searching on our own for prospects, we can now offer a variety of information over the internet where prospects will be able to approach us when they are ready and looking for an opportunity. The pathway for network marketers has just become multi-functional. It’s all about positive changes and the right fit: something for everyone.

Click here for more information or to contact Wendy.