For those looking to expand their reach on the internet with the latest tools and social marketing strategy, look no further than Google Reader. Google Reader combines the ease of an RSS reader with other perks that make sharing news and notes with friends and other networking contacts as easy as 1-2-3.

Step 1: Set It Up

• Subscribe to receive an RSS Feed. Target those feeds that will not only provide information to you about internet marketing and small business marketing but will also contain information that will be appealing to those in your social networks.

• Sign Up to access Google Reader. With Google Reader you are able to receive updated content from sites and blogs to which you subscribe. The reader offers a format that simulates that of email windows with a choice of views – expanded or list. The choice of view makes sifting through the information a breeze for internet marketers trying to maximize their time spent with feeds.

• Search for RSS feeds that interest you and that will benefit your social marketing plan. One bonus provided with the Google Reader is an integrated feed search system that tries to find new content related to your subscriptions.

Google Reader is a free tool that connects members of your internet marketing audience within a social marketing network. The merging of the two can result in an increase in the size, scope, and effectiveness of your social marketing strategy.

Step 2: Sort It Out

Google Reader contains specific labeling tools that help you keep tabs on your feeds and a handle on the information you receive.

• Simplify your feeds by creating a filing system. Social marketing trends follow patterns of similarity. Therefore, take advantage of Google Reader’s organization tips and tools to make the social marketing possibilities work for you.

• Separate feeds based on their relative sources. Based on your small business marketing goals, keep your similar feeds together in labeled folders for easy access and increased possibilities for networking.

• Star your feeds to help with your organization. You may be inclined to star particular items based on your social marketing strategies.

The organization of your feeds will free up time for you to add or delete those feeds that can accelerate or hinder the development of your social marketing strategies.

Step 3: Spread It Around

The purpose of the Google Reader is not only to give the subscriber an easy means of accessing desired news bits for personal digestion but also to share with other interested parties. Within Google Reader networks are created among those with like subscriptions along with the capability to add personal messages to those stories that are passed along the networks.

• Share with your friends. Whether you share the respective feed directly with those in your networks through email or through the passing on of the link, Google Reader allows you to control what is shared and to whom it is shared.

• Support the feed with your own personal notes. Explain why you are sharing a particular feed with additional notes that let your social network contacts know why the shared article is of benefit to them and those in their respective networks.

• Season your site with your shared items. Do not limit yourself to the Google Reader for receiving and sharing information. Add links to your site(s) and blog(s) to reach an even greater audience.

Google Reader used might be a top tool for the small business marketing entrepreneur. The Google Reader gadget provides plenty of opportunities to increase networking and expand possibilities within and beyond your social marketing plan.

image credits to moriza