Social Selling with Facebook, not Just a College Social Network Anymore

Social Selling can happen on Facebook..with the right plan

Facebook, born in a college dorm room to connect faceless college kids on big campuses, has come a long way. This is not your kids social network anymore. Boasting more than 100 million users, social marketing couldn't have a better platform.

Small business marketing, short on capital and long on passion, will find Facebook the perfect place for social selling. Having a Facebook marketing strategy lets you target, attract, and sell with your daily social activities and life-flow.

Social Networking

Social networking is a complex blend of Internet marketing and social media. Yielding positive small business marketing and sales results with any efficiency can be complex. However, if you can blend value and transparency with a powerful social site your results and scale can be amazing.

Friending, wall posting, finding lost classmates, even starting the occasional food fight is the magic of Facebook social networking. Nothing puts you into the flow of your connections, audience, and market like Facebook.

Each of these social activities are indexed for search and flow into those friends that follow you. This streaming flow of activities and messages can be leveraged as micro-marketing messages. Each message brings customers closer to you and your products or service, closer to a trusted sale.

Setting up your Facebook selling platform should follow these simple steps:

Build a profile that clearly highlights your value and where to get it
Import contacts from your electronic address book or contact manager
Connect with people that you want internet marketing targets or connectors
Actively broadcast keywords, concepts, and value through your feed
Flow out pictures, videos, and content that kicks your customers into action

Social selling starts with a well targeted audience and a solid social marketing plan.

Social Selling and Lead Nurturing

Joining the conversation is the secret to marketing with Facebook. It is not a difficult thing to do, but it does take thought, planning, and well prepared social marketing strategies. Your message needs to be clear and consistent. However, don't forget to intersperse the real you for authenticity.

Too many attempts at social marketing are structured like traditional marketing campaigns feed into a social site. A well designed social marketing campaign sells to buyers and nurtures prospects with trust and transparency.

Your social marketing strategies should be a blend of the real you and your passion for your product or service--the authentic passion:

Use Facebook as hub of your social activity--connect your other social streams
Leverage Facebook Groups to organize around industry, customers, and experts
Put your business in motion--photos and videos of office, employees, and clients
Market directly to your friends using groups messages and wall postings

Facebook is a serious social marketing tool. It can be a big market of your small business marketing and Internet marketing strategies. Filled with 100 million smart, affluent, and increasingly influential people. Make these people part of your social marketing plan, your "tribe," will set in motion only buying, but evangelize your social networking into the stratosphere.

Comments

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Lissie says:
14 months ago

I must admit I struggle with facebook - I use it ocaisionally socially but everytime I login I am bombared by virtual coffee offers! And I still can't figure out how to easily post an RSS feed there! Although its definitly a bit of an older scene than myspace it still doesn't seem to have many over30's

marketingprof says:
14 months ago

No doubt, and all the offers to be a billionaire! You can ignore those apps, or even unfriend those that spam you with that stuff.

Forgive me for not citing the reference...but there is a move by those over 60 to connect with kids and grandkids with social networking, and Facebook is the app they are going to. Did I mention that their kids are on there, and are spending money? It is a great business case.

As for RSS, there are really two apps that do this in FB. I recommend this one:http://apps.facebook.com/blogrssreader

Pretty easy to use and setup. Brings new RSS items in as Notes.

You can friend me here if you like: http://www.profile.to/traviscampbell

Lissie says:
14 months ago

Thanks very much for the tips - I'll definitly do that and friend you too

marketingprof says:
14 months ago

Happy to share. Looking forward to seeing you on FB.

Brandon says:
8 months ago

You can easily adjust your privacy settings so that you dont get bombarded by the items you dont want and receive only information on what you do want.

In regards to social selling we use the www.shopit.com facebook app to sell our www.myliftkits.com product. You can see how we monetize our FB page by searching 'liftkits' in the FB search. Granted we only sell a few extra pairs a week thru FB, it is extra income we would not likely have

marketingprof says:
8 months ago

Brandon-

A great example. Thanks for sharing it. I visted the site you referenced, but says it is down for maintenance at the moment. Congratulations on your progress with this . Have you considered some on-page social hooks into your site?

RS says:
6 months ago

The new big thing everyone is Toldya.com, soon to be the the new "Ebay of Facebook". Anyone that uses craigslist or amazon to sell an item, forget it, this is much easier and faster and you creat your own store under 5 min. And plus you can add pics and videos. Selling to your social network is aewsome! Check out my e-store, I have it on my facebook profile.

https://toldya.com/stores/rachel