Squeeze The Life Out Of Your Squeeze Page
54Squeeze The Life Out Of Your Squeeze Page
As an internet marketer, part of your planning includes squeeze pages to bring more subscribers and customers to your business. Have you thought about all of the time and effort that you take to create and set up these pages?
You may be placing them out there to advertise your products through PPC or other venues. Many internet marketers use them in their email campaigns and on their websites.
All of these require a great deal of your time and consideration, although they are easy to set up there are different factors associated with each one.
In many forms of advertising you are paying for these pages and the traffic may not be what you expect and the bottom line is the traffic!
With email campaigns you are investing a great deal of time sending out your information to your list. Then you sit back and hope that they click through to your page.
So the bottom line is:
How are your conversions? Are they above 50%? Are you getting the subscribers or the sales that you want? If not, do you know why?
Look at your squeeze page and your email campaign. What is your opening?
I personally receive 200 emails a day. Almost all emails that have the word FREE in the title, I delete.
Why?
Some internet marketers use this type of advertising as an opening to a page, such as FREE book. Then the page will look something like this:
FREE BOOK...on Getting Started in Marketing
with the purchase of this software for $37.00
However successful marketers will tell you that this type of advertising is not the most effective way. Instead change your opening line to reflect what a fantastic benefit they will receive from you.
"A Powerful Report To Double Your Income"
Describe what is in the report and why they MUST have it. Sell it to them. Make them desire it! Then add your sale if appropriate or applicable.
Backup their security by stating that the information that they give you, such as their name, email, address, and credit card information is secure. Using Pay Pal is a great way to do this. You must have a secure system.
Reiterate that you will never sell or share their personal information with anyone. People like that assurance.
Finally don't forget to not to be too flashy with too many graphics. You are a professional here. So just squeeze it to your benefit.
Author:
Sandi Baker
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