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If you wan to be a good lensmaster and you want to recognize some of the great possibilities of Squidoo then you must develop a nose for certain opportunities that Squidoo is offering, more often then not new lensmasters dont see the money making opportunities, even when it is staring them in the face, so that is why i have made a small list in how to avoid some of the common mistakes.

The Tags and Lens URL. 

The first thing you need to pay good attention to are your tags, it all starts when you pick your URL for your Squidoo lens, you wan to make sure that your prime keyword is in the URL and in the tags, make also certain that you have spelled your URL correctly because you can't change it back once your lens is created,(speaking from experience here) also make sure that you use all the tags that you are allowed to (i belief it is 40 atm), try to find some competitive lenses and see what tags they use.

Ok lets say that your niche is Barbie Dolls and you're about to create a lens completely around Barbies, then you need to make certain that your keywords are in the tags, titles, subtitles in all the modules that you use, don't overdo it but make sure you get a fair share of your keywords in their.

Not Using All The Hyperlink Options. 

Another mistake beginning lensmaster make is that they are not utilizing their hyperlink opportunities, often you see a lens with a article and a banner and that is it, that is so wrong, you get some nice PR juice if you link to your site from the within your content, also a great place is your Bio, you would be surprised how many people are checking out your bio and you can ad there also a link to your site or blog.

There are a lot of places on Squidoo to leave a backlink, in the intro module and also in the money modules like the eBay Module and the Amazon Module, you can also ad links in a pole, you can have a question witch Barbie doll looks the best and ad links to all kinds of Barbie dolls on your website, people will click those links because people like to give their opinion about stuff they are into. and maybe see a Barbie doll that they just love and buy it, so simple can it be.

Not Joining Squidoo Groups. 

And their are more mistakes, like not joining the Squidoo groups, you are on a social networking site so you need to socialize, and that means going out and joining the groups, and any given subject their is a group and if their isn't one you can start one of your own groups and ad all your Barbie lenses in their, you will see that a lot a people will join your group, but there is also another reason to join the groups, each group has his own PR (Google page rank) but more importantly you get more exposer for your lens

Not Promoting The Squidoo Lens. 

And now for one of the biggest mistakes lensmasters make, when they have build their lens and added the content and the images and the youtube movies and all the modules and have put in all their keywords in all the right places and joined all kinds of groups they think they are done.

WRONG!!!!!!!

You need to go out and promote your lens like you would do any other website, you could Digg it and use other social bookmarking sites you could do some blog commenting (i sad commenting not spamming, make the link stick) and what you can do is write a article or two/three and submit them to articleezine.com, goarticles.com, articledashboard.com searchwarp.com, isnare.com, ideamarketers.com, articlecity.com, these are places with a good trust in Google and will help your lens blast true the SERPS (Search Engine Result Pages)

The last thing i wanted to give you guys before i leave you is that you need to update your lens on a regular bases, i don't mean go in everyday and make major changes, no just tidy it up a bit once a week or so, you have to keep the spiders interested and it is also really good for your ranking within Squidoo itself, so dont forget to update your lenses because you could (and most of the time will) end up in the dungeons of the search engines, and who wants that?

Good Luck

Dave.