Starbucks began selling its new "Via" instant coffee online Tuesday, and the company says it will start shipping products in the next two weeks. It will cost $1 per cup. Starbucks made this instant coffee announcement about a week ago and has already started accepting orders for its new Via Ready Brew instant coffee products.

This instant coffee is particularly different from other brands because Starbucks says it is prepared with a patented process to keep the coffee fresh. It says the following on its website:

Starbucks Via Ready Brew is rich, full-bodied Starbucks coffee in an instant. Unlike traditional instant coffee, which lacks the essential oils that give coffee its flavor and aroma, ours is made with the highest-quality Arabica beans, finely ground to release their fullest flavor.

For now, Starbucks offers two varieties: Columbia and Italian Roast. The company sells three packets for $2.95 or 12 for $9.95, making the price of a single cup $1 or less.

The coffee will be available nationwide in stores beginning March 3. It will also be available at Target and Costco stores.

Chief Executive Howard Schultz is proud of his company's new product. While talking to reporters, he said, "this is not your mother's instant coffee." He told the AP it is ideal for customers who are in a hurry in the afternoons or evenings, and for those who want one cup instead of a whole pot of coffee.

The video above explains how Starbucks coffee is very much different than ordinary instant coffee. They claim Via coffee tastes much better because of their patented process in breaking down coffee beans. Many avoid instant coffee because of the poor taste compared to brewed coffee, and Starbucks wants to change that perception.

You can try this product before you purchase, for a limited time; a free sample is available within the U.S. at this link here.