Dynamic Page Solutions creates websites with an “intelligent” IDX solution. Instead of playing catch-up with the latest in SEO trends, they have created a way to give prominence to the information valued most by the search engines: unique, high-quality content that is specifically relevant to customers’ search queries. This is an essential ingredient needed to be competitive for search engine visibility.

Adding relevant content can be somewhat facilitated by writing real estate-related content articles. However, real estate agents already have access to a massive body of quality content that can be used to optimize a website—MLS listings. What content could be more relevant on a real estate website than a property listing?

Changes in Search Trends Benefit Savvy Real Estate Agents

There is growing awareness that people have learned to search the web by using increasingly specific keyword phrases. Instead of just using generic keywords like “Phoenix real estate”, customers are increasingly using thousands of mid- and long-tail expressions of this competitive generic keyword. Examples of long-tail keyword phrases include: “Phoenix luxury homes with swimming pools”, “Scottsdale golf condos”, and keyword phrases created from things like property addresses and subdivision names.

MLS listings are a rich source of this kind of long-tail content that is needed to match real estate search queries. But therein lies the problem with the listings contained in most real estate websites: MLS listings, as presented by their site’s content management system, are not functionally integrated into websites in a manner that is visible to the search engines. Thus, the richest possible source of unique, high-quality real estate content, in all of its long-tail expressions, cannot be used to make a relevant match to a specific property-related search query.

In other words, how your site utilizes MLS listings makes a big difference in the success your efforts to gain visibility on the web. If your site cannot transform listings into actual web pages, it is a lost opportunity for your website to be a strong competitor for search engine traffic.

Build a Framework for Online Success

It is not enough to simply have all this relevant content . . . it must also be presented in such a way that the search engines can understand the themes of a site.

This technology fully optimizes all MLS listings by their inherent property features and structurally themes your website’s architecture by topical relevance. This next-generation technology can empower your website to dominate the web-visibility of your market by utilizing themed “keyword nets” to capture customer traffic. This allows you to win immediate visibility on hundreds of “long-tail” keywords until gaining the “authority” to also win on the most competitive generic keywords.

This revolutionary approach is achieved automatically, with no effort on your part. Our turnkey web applications are automated to the extent that even novice Realtors can easily compete for visibility on the web.

No content management system in the world can compete with Dynamic Page Solutions in automating the numerous technical tasks of on-site optimization that are needed to capture real estate traffic.