There is a new wave of media called the People's Media. The People's media includes blogs, online video, social networking sites, self publishing books, podcasting and teleseminars. These are effective medias for subliminal advertising.

Using these tools in the People's Media, people are now aware that they have the ability to share ideas with a few strokes and a few clicks instead of relying on what the traditional media is choosing for the public as a source of new and interesting ideas.

In your small business sales and marketing, one of the best ways to share your ideas or products and create subliminal persuasion is in authoring a book.

Thanks to self-publishing it is easier than ever to author a book. When you become an author, it offers you the opportunity to become credible with your targeted market.

When you write a non-fiction book, you provide instructions on a particular subject and your recommendations can influence your audience's thinking. Your market actually desire these recommendations. You can accomplish this in as many pages as you choose.

The book will allow you to build arguments that your audience will use over time and assist them in their decision making process or the buying criteria they should use.

The book can open many doors and help you get past the gate keepers and allow you to earn money.

In your small business sales and marketing, books become an effective subliminal persuasion tool because you become an instant expert in your field and identified as the expert.

People feel more comfortable in selecting experts. They feel there is less risk choosing the expert and books are evidence of a certain level of authority on the topic and this makes people feel secure with what you recommend.

Most people feel like they could never write a whole book on a topic and feel that people who can have already done something they can’t, so it isn’t a big stretch to accept the proposal that the author is presenting them with.

By creating your own media empire, whether you use blogging, books, podcasting, teleseminars or social media sites, you start building your own empire which becomes effective in your small business sales and marketing. Your following will become dedicated and compliant.