Small Business Marketing: Create Powerful Beliefs using Subliminal Persuasion

“The human brain is a complex organ with the wonderful power of enabling man to find reasons for continuing to believe whatever it is that he wants to believe.” — Voltaire

For persuasion to be effective in small business marketing and for the long term, a primary goal becomes moving people from being convinced to being ardent believers. The goal is to create converts who will not only change their way of thinking but who will actively seek to instill their beliefs on those around them.

True believers remain true often in spite of evidence that their beliefs are no longer true. The fine line for the ethical persuasionist is to help the true believers evolve their beliefs as appropriate and when appropriate.

To create beliefs in your audience:

• Build on existing beliefs and bridge those beliefs to the new idea.
• Create a highly charged environment where the lesson will be experienced with full emotional impact so that it is instantly imprinted as being real.
• Have authorities and experts present to deliver information crucial to acceptance of a new idea.
• Reduce the message to the smallest, hardest hitting component possible and deliver it with great intensity.
• Repeat the message regularly and in multiple formats so that it becomes well accepted.
• Leverage social proof so that new believers become true believers. Allow them to quickly see that they are part of a group that sees things the same way.
• Reward their acceptance and adherence to the new belief through public and private recognition where available.
• Where possible give the group both overt and covert ways of recognizing themselves. A ribbon or a ring can be a powerful token that allows those in the know to recognize each other easily.

As you begin to understand your own beliefs and their roots, you’ll better understand how to create powerful beliefs in your targeted audiences.

If you want to deeply influence an audience quickly and subliminally you must understand what their core beliefs are.

It doesn’t matter what you are selling or what people are buying. When you understand their core programmed beliefs you are better able to adjust your story to fit their version of reality.

It is much easier to sell to someone by speaking to their beliefs rather than confronting them or asking them to change.

If you need people to move their beliefs in order to gain persuasive compliance, you meet them at their current beliefs and you evolve the belief; you don’t challenge it.