Many business owners are interested in using the growing numbers of social media networks to develop a marketing strategy. The majority of them seem to believe that setting up profiles on sites like LinkedIn, creating fan pages on Digg and Twittering on Twitter, and the like, is an ideal way to market their businesses.

In my view they have got it wrong from the start.

The business owner (interested in Social Media Syndication) has set out on a Social Media Networking campaign, not a Social Media Marketing campaign.

Social Media Marketing and Social Media Networking are two totally different initiatives. Believing that you can run an efficient marketing campaign inside a Social Media Network (like Facebook, Twitter, etc) is bound for disaster.

Members of social networks are there for one reason... to be sociable. They do not want their social contacts to be constantly shouting...

Look at me... Look at me...

In fact, doing so can have quite the opposite effect to the one that the business owner anticipates.

There is a clear and distinct order in which to engage the social media for business benefit. If you try networking (i.e. prospecting) before marketing you are not operating at maximum efficiency

Besides which, from a pure Marketing viewpoint, there is no way of measuring the results of such effort.

Here's what I do:

1. Create a Social Media Syndication (Marketing)Campaign for every item, blog post or article that I write (like this one).
2. Network with the prospects that I get from such a campaign.

I don't network with people on places like Twitter, Facebook, Technorati, etc. I only network with people that I pull in to my private network as a result of my Social Media Marketing campaign... and I only network in one place, not many.

This is how I do it...

1. Publish an new blog post, article, etc., ... something that is entertaining, enlightening and/or educational. NOT a Sales Page.
2. Syndicate that post to several social media sites with a large market share, e.g. Digg, Reddit, Stumbleupon (lots of members).
3. Increase the visibilty of those syndications by gathering comments, votes, diggs on each blog post, article etc. I'm a member of a syndicate that will do that for me on a quid pro quo basis.

As the item receives more votes, comments, etc., it becomes more visible to the members of that social site... and more visible to the search engines, who see it as being "relevant".

Now we come to the exciting bit.

DO NOT take this information lightly... This is a strategy that will generate high rankings in the search engines for any page of your website or blog. Alternately you can use this strategy to create product sales pages on Squidoo (or any other platform) and then rank highly for your target key terms to sell products or services.

The beautiful thing about this strategy is that you only need to do it once for the page you want ranked and then forget about it. It actually gets better all by itself over time.

Apply it, and forget it.

Here is an example that I'm working on right now.

1. I've already chosen a very popular "Get Paid Today" programme called EZ Wealth Solution (EZWealthSolution)... but it could equally be a product of your own design, a web page, an affiliate programme, ClickBank product, or what ever - as long as it has a Web URL.
   
2. Create an industry related blog on Blogger.com or a Squidoo lens and write a piece of (non promotional) content related to your industry for your first blog post (400 - 600 words). So for this example I have written a post at Personal Financial Rescue Plan but it could equally be a blog post, ezine article or some othe freely available platform.
   
   Include a link within the content of this post which points at the URL in Step 1. Make sure you use anchor text in your link which targets the key phrase you want to rank for. Also include this key phrase in the TITLE of the blog post. Tag the blog post with your key phrase and other important terms contained within the content. This is known as the "Supporting Page".
3. Generate a campaign on Digg, Reddit, Stumbleupon, or some other social website that allows voting and commenting (at least 2). The campaign should lead to the URL of the blog post done in Step 2. Make a note of the URL's of the Digg, Reddit, Stumbleupon submission pages so you can bookmark those URLs in Step 4.
4. Bookmark the campaigns on Digg, Reddit, etc. across several different bookmarking networks, e.g. Searchles, Jumptags, Delicious (at least 3).
5. Bookmark your submissions page on Digg, Stumbleupon, etc., across 3 other bookmarking networks that were not used in Step 4. Your submissions page is the page that shows all the content that you have submitted to Digg and Reddit.
6. Rinse and repeat for every page of your website or blog or create a new Squidoo lens for a different affiliate product, the possibilities are endless.

All you have to do is take the time to put this Social Media Syndication into action and you only have to do it once. Some of our syndicate's members use it when they find a new product in ClickBank. Then they create the Superspindle strategy and forget about it. This can be applied to ANYTHING that you want good rankings for in Google and Yahoo.

Apply it to the pages of your website, blog or create Squidoo Lenses... The choice is yours... The Superspindle awaits YOUR action...

Quit buying Internet Marketing GURU products. This won't cost you anything but a few minutes of well focused time and you're done.

Rinse, repeat... and do it again for something else.

And if you want to know how to put your SuperSpindle on Steroids, you have to let me know ;)