Ten Steps to A Successful MLM Webinar

Now that you decided that you should use webinars in your MLM business, one question remains. How do I pull this off with great success. Well I invite you to print out this hub as it contains your ten step action plan.

Step One: Schedule your webinar at least a week in advance. This is so you can promote it effectively. If no one shows up it is a failure. Here is a tip. Make sure you schedule your webinar to last 30 minutes longer than you plan. That way, if you go over a little it won't shut down on you. Now I personally recommend two webinar providers. They are Webex and Go To Webinar.

Step Two: Prepare a squeeze page to capture the name, email address and phone numbers of people that register for your webinar. Although most webinar provider's will capture that info, you want them in your auto-responder system so you can follow up and market to them before and after the webinar.

Step Three: Prepare the polls, surveys and auto-responders. A poll is a series of questions you ask the audience during the webinar. By asking poll questions during the webinar you keep the audience involved, as well as allowing you to tailor the presentation to them. As an added benefit, it provides social proof to everyone attending the webinar. A survey follows the webinar and allows your audience to give you feedback so you can improve your presentation.

The auto-responder sequence should start as soon as they sign up and continue until the webinar. After the webinar use your auto-responder to follow up as well.

Step Four: Have a backup conference call number on hand, just in case. One time I was on a webinar, when the phone lines suddenly went dead(they went over time and the phone lines shut down). Thinking on their feet, the presenters opened up a notepad and typed out their communication to us to stand by. They then provided an alternate number for us to call in. But I can only wonder how many attendees dropped when the phones went dead.

Go to Free Conference Call.com to get your free conference bridge for 100 people. I use them for my backup, (and that is not an affiliate link).

Unlike the webinar hosts in the above paragraph, you will want to have that set up ahead of time on notepad so if the call goes dead, you are ready to jump to the alternate.

Step Five: Review your presentation. Make sure it is benefit driven. By that I mean the benefits for the listener. So many presentations in our industry talk about how long your company has been in business, how wonderful the leaders are, and how incredible the products and compensation plan are.

Who Cares.

Certainly not your listener. I hate to bring you a dose of reality, but all they care about is themselves and their problems. You need to answer the What's In It For Me question. You need to provide a solution to their nagging problem. Do that and you have a successful presentation.

Step Six: Practice your presentation. Practice, practice, practice. If you are bringing in guest panelists, make sure you rehearse. You want to discover the problems and awkward spots before you go live. That last thing you want to happen is to sound scripted and unnatural. You want all players to know their parts before your performance.

Step Seven: Don't be late. Yeah I know, this should be obvious. However, there are some people that go through all the steps to create and promote their webinar, only to ruin everything by not showing up on time. As a personal rule, I always came in 30 minutes in advance so attendees arriving early will see a welcome screen. That is so much more professional than seeing a screen saying the host has not arrived yet.

Step Eight: Announce a down-loadable gift at the beginning of the webinar. Advise them that you will be provided the download link at the end of the presentation. This adds to the stickiness of the webinar. You never know what is going to get the attendee excited. So by having them stick to the end with a shameless bribe, you increase the odds that you will strike that chord. Just make sure your gift is relevant to the presentation. For the MLM audience, may I suggest James Grandstaff's Downline Secrets 2 as an example.

I recommend it because it is a relevant gift to a MLM webinar. It has a real value of $97.00. There is a one time offer with it, that allows you to monetize your webinar should your guests upgrade. It provides your future downline some world class training as well.

Of course you can use any gift or down-loadable product as the gift you use for stickiness. This is a proven concept to keep attendees on the webinar and call. Use it.

Step Nine: Don't be boring. The whole purpose of this process is to convert prospects into buyers. If you bore them to tears you lose. Change the tone and tempo of your voice. Throw in polls. Encourage audience participation. Include involvement devices. Even something as simple as having turning the conversation over to a panelist or opening the phone lines up for a Q&A can keep interest levels high.

Step Ten: Close and Followup. I learned this from seminar speakers. After they made their product pitch, they would lead the listeners into the close. State,"Here's is what we are going to do next". Then take them step by step through the sign up process. If you do not close the audience, and sign them up you have wasted your time and theirs. So don't wimp out on them. Ask for the order.

Then followup. Someone once said that "The Fortune is in The Followup". That is one of the reasons for the auto-responder and squeeze page mentioned in step two. You will also have the contact numbers given to you by the conference bridge and your webinar sign-up form. Call the prospects that attended and didn't join. Followup with them and close some more into your business.

More importantly, followup with the prospects that signed up for the webinar but did not attend. Make sure you maintain contact with these people. Try to get them to the next webinar, or the recorded version, or even a completely different sales page for your opportunity.

Now as you went through these ten steps you may have noticed a commonality among them. It is preparation. As Tony Robbins is known to say,"The meeting of preparation with opportunity generates the offspring we call luck". You opportunity is getting the attendees to your webinar. You now have the ten step action plan necessary to prepare yourself for both good luck and good fortune through webinars. Use them.