The 4 Personality Types That You Will Recruit/Sponsor or Sell To:

The history of the 4 personality types, also known as the 4 temperaments starts with Hippocrates twenty-four hundred years ago. He identified the 4 personalities by naming them black bile, yellow bile, phlegm and blood. So what do these fluids have to do with personality types?. Hippocrates recognized these fluids as representing a person’s health. Black bile = Melancholy, Yellow bile = Choleric, Phlegm = Phlegmatic and Blood = Sanguine. Melancholy, Choleric, Phlegmatic and Sanguine are the 4 Personality types of this day and age. Melancholy means that you are very analytic. Choleric means that you want always want to be in charge. Phlegmatic means that you are a nurturer. Sanguine means you just want to have fun. I will go into greater details about the 4 personality types in a moment.

Each personality has it’s own strengths and weaknesses. Each one of us is a combination of all the four personalities, but we all have a dominant personality type and a less dominant personality type. So now I will explain each personality type in detail and go over the strengths and weakness.

Melancholy – also known as an Emerald, Green, Conscientious. The Strength of this personality is: Thinker, Inventor, Planner, Analyzer, Accurate, Organized, Thoughtful, Detailed, Artistic, Philosophical, Perfectionist, Economical, Idealistic, Purposeful. The Weaknesses of this personality is: Introverted, Easily Depressed, Over Cautious, Analysis Paralysis, Layed Back, Skeptical, Pessimistic.

Choleric – also known as an Ruby, Red, Dominance. The Strength of this personality is: Natural Born Leader, Goal Oriented, Achiever, Outgoing, Optimistic, Hard Working, Aggressive, Strong-Willed, Decisive, Problem Solver, Confident, Independent, Succeeding, Risk – Taker, Direct. The Weaknesses of this personality is: Domineering, My Way Or The High Way, Rule Breaker, Compulsive, Controlling, Cold,Tactless, Intolerant, Indifferent, Bossy, Impatient.

Phlegmatic – also known as an Pearl, Yellow, Steadiness. The Strength of this personality is: Care Giver, Stable, Patient, Listener, Peaceful, Tolerant, Easy Going, Calm, Reliable, Loyal, Pleasant, Inoffensive, Nurturing, Sympathetic. The Weaknesses of this personality is: Indecisive, Avoids Rejection, Permissive, Worrier, Shy, Bashful, Nonchalant, Timid, Loner, Fearful, Hesitant, Compromising.

Sanguine – also known as an Topaz, Blue, Influence. The Strength of this personality is: Cheerful, Sincere, Apologetic, Inspirational, Enthusiastic, Creative, Optimistic, Charismatic, Entertaining, Curious, Volunteering, Promoter, Expressive, Outgoing, Extroverted. The Weaknesses of this personality is: Talkative, Forgetful, Poor Listener, Repetitious, Frank, Interrupter, Unpredictable, Haphazard, Unorganized, Nervy, Inconsistent, Messy, Moody, Show-off, Changeable, Scatterbrained.

How To Recruit/Sponsor or Sell To Each Of The 4 Personalities:

Melancholy – You cannot recruit/sponsor or sell a Melancholy personality. They must recruit/sponsor or sell themselves. The more information you give them, the more they can recruit/sponsor or sell themselves on what you are offering. They are the only ones who legitimately mean “ I want to think it over” whenever they tell you this as an area of concern. The best thing that you can do is follow up with them in 48 hours after you flooded them with links, web sites, literature, research material etc., etc. etc.. If they can’t analyze, you can’t finalize (close) what you are offering them.

Choleric – Do not give too much information, especially technical information to this personality when trying to recruit/sponsor or sell them. They only want the facts in lay men’s term. They are impatient and they feel that they are doing you a favor instead of you doing them a favor. They are risk takers and they only want you to show them the money. Sell them the sizzle, not the steak, the benefits and not the facts. If you are trying to recruit/sponsor them, you better be offering them 5 times more income than they are currently making on their job. Challenge them by telling them, that they might not be able to do your business, so they can prove you wrong. Stroke their ego as if your company needs people like them and tell them that they will get to be can be their own boss and they will join you. Good luck in training them, because some will not be that coachable, but they will love to lead (Boss) your team.

Phlegmatic – You can recruit/sponsor or sell a phlegmatic personality by showing them how much your opportunity or offering is helping other people reach their goals and dreams. They want to be part of a team. They want to nurture, take care of and teach people. As long as they get to help people they will join you or accept what you are trying to offer them. The money is not all that important to them unless they can make enough in your opportunity to donate to a charity or a church. They can’t handle rejection but if you give them team support they will shine in your business. They are easy to sell or recruit/sponsor because they do not want to hurt your feelings.

Sanguine – The only way to recruit/sponsor or sell a Sanguine is by offering them fun. That is the only thing that is on a Sanguine’s mind 24 hours, 7 days a week. If you want them in your opportunity then you have to talk about trips and company parties and meeting other fun people, especially of the opposite sex. They are the only personality that will get literally get involved with anything emotionally and then satisfy it later with logic. They are also prone to buyer’s remorse. Be prepared to get that “I have been thinking about it” call. Reassure them with fun and excitement and how great it will be if they stay in your opportunity or hold on to your product.

How can you tell who has what personality: By asking questions.The direct questions to ask are found on my blog at the below link.