In internet Marketing there has been a standard of three pillars. Search engine optimization, Pay-per-click and Social Marketing. Until now! Knowledge Marketing has become The Fourth Pillar.

Knowledge Marketing has become huge. Creating yourself as a "Center of Influence" based on the knowledge you have gathered and creating a library of content is the new Fourth Pillar.

Continually creating new content to add to the library has become the standard by which websites and individuals are now measured. How long have you been on the web and how much content have you created.

There is a 10 Step Content Creation Method that outlines how this new pillar is formed.

1. Article Creation - You must create a foundational piece of information to publish. This will usually be the largest piece or a very large piece of content that you draw all the remaining content from.
2. Blog Post - From the original article, you shorten and take the key pieces of the article and boil it down so that you can have a quick read for your reader.
3. Site Page - The site page will be a resource page for the content created in the initial process. It will have content as well as links to outside resources for the purpose of backup and support of the original document.
4. Social Content Sites - Here you create posts from the original article for your social marketing sites as well as forum posts. These shorter boiled down items are rewritten for the site on which they will reside.
5. e-Mail - If you have a list, you will build an e-Mail or e-Mail campaign to alert your list to the new content and its locations
6. Presentation - You create a Powerpoint or Keynote presentation for use in presentations related to the content.
7. Video - Creating a video for the content is always desireable. Video is the preferred method of delivery for most content on the web today.
8. Podcast - Like video, people are on the move and want a way to keep current with critical informat. Especially if they can subscribe to your podcasts.
9. Press Release - To get critical information out to the masses, you will need to create a press release to inform everyone of key projects, products or services.
10. Training - If there is any possibility of misunderstanding, you will want to create a training for your offering.

Tips:

• You will not need to do all 10 steps for each piece of content that you create. Analyze the content for need and distribution methods to determine which, if not all, steps you will need to implement.
• The order you publish the actual content may and probably will differ from the order in which you initially created the content.
• You will want to ensure that you create all pieces so that they take advantage of keywords, anchor text and relevence so that the search engines can hit all pieces.