The Chaim Citronenbaum Mind and Body Temple
49Widely recognized as an oasis in the wilderness of concrete structures in the heart of New York, ‘The Chaim Citronenbaum Mind and Body Temple', named after its owner, brought him both name and fame. As commonly understood, visiting a spa is merely a form of self pampering and the fastest growing reason to spa is for stress release and the pursuit of wellness. Alert and sharp, timely recognition of this demand propelled Chaim Citronenbaum to make a foray into the spa business. It was through his personal experiences that he realized that different types of negative stress can lead to a number of medical conditions and that spas can help relieve stress.
Thus the Chaim Citronenbaum Mind and Body Temple came into being. Here, the most popular of all spa treatments continues to be the basic massage, but more exotic treatments and alternative therapies are quickly becoming part of the service offering. Stress ridden modern metropolitan life style is rife with buzzwords like relaxation, stress release, detoxification, increased circulation, immune system stimulation, and pain management. Chaim's Mind and Body Temple really does deliver while helping its vast membership to grapple with the exacting routine of life in New York. He employs staffwith diverse fitness background, that is to say those who have worked in corporate wellness and the commercial health club settings. This fall he also launched the ‘Train the Trainers' program that gave him a unique opportunity to teach wellness to other fitness professionals. He also advocates bringing the fitness and medical community together through wellness and preventative programming.
Chaim managed to capture the pulse of the young as well as the old by timing his enterprise just when people had begun to outgrow the stereotype that exercise was all about hard core foot pounding classes. Chaim provided an exercise program that is efficient, customized to offer gentle results, and personalized in accordance with one's age and health profile. His innate business sense and painstaking research on the internet helped him correctly anticipate that with more and more people making positive lifestyle changes preventive health is the way of the future and would lead to an increase in demand for wellness programs. The Chaim Citronenbaum Mind and Body Temple thus attracted the young and old and held out a holistic solution to preserving youth, living a longer and more complete life and also maintaining a pleasing appearance and form. Studying the needs of his members and lifestyles and routines he widened his service scope to include organic foods, instant meals and vitamin enriched drinks. At regular intervals he organized seminars on achieving balance and managing stress, meditation and yoga too.
The Chaim Citronenbaum Mind and Body Temple thus met the needs of demand driven trends and came up with real world solutions at the right time and also at the right place!
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