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The Evolution of Network Marketing

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By anitak


How Network Marketing Has Evolved from Detraction to Attraction Using the Principles of Internet Attraction Marketing

Knock Knock - Who's There?...Me! Me Who? Me, the Old School Network Marketer trying to convince you to join my business. Won't you please, please join? It's a great opportunity and the benefits are awesome! I just know you'll love it and you would be perfect for it - it's right up your alley! Please DO ME A FAVOR and take a look at the information on my company. I just know you'll agree with me that there is nothing else like it out there right now. Are you ready? Sign here...........PLEASE!!!!!!

Sound familiar? Unfortunately and sadly, we have all been there haven't we? Shunned by neighbors, friends, even the postman throws our mail on the lawn in order to avoid coming up to the door. Old School Network Marketing and the 3-foot rule. That is what we were taught. Everyone is a prospect for your business or products. EVERYONE.

Well, the times have evolved and Network Marketing has evolved along with them. No longer is it necessary to beat people up trying to convince them to join your opportunity. Truth be told, every opportunity out there is unique and everyone has something special. But how do you attract the people to you that really want what you have?

Get them to come to you. That's right. Get people to come to you by branding yourself as someone special. Someone who is knowledgeable in their field. Someone who is perceived as a leader. Someone they WANT to do business with and not someone who they want to run away from when they appear.

Internet Attraction Marketing. We've heard the term a lot of lately (unless you have had your head buried under a rock) but not everyone is quite up to speed on what it is and how it works.

Basically, Internet Attraction Marketing has the following components:

  • Attract Prospects to You
  • Cultivate a Relationship with Your Prospects Through Your Internet Content
  • Pre-sell Through Your Content - Give First, Take Second
  • Establish Trust and Position Yourself as a Leader with Branding

This is the new paradigm when it comes to selling in today's market. No longer do you have to chase prospects down, hoping they will join your business or opportunity. It is building a warm market on-line.

The goal with Internet Attraction Marketing is to generate attraction between us and our prospects. How?

By providing value based information to our prospects. Information that they can use in the marketplace. Information that will help them grow their business or their mentality about Network Marketing. It doesn't mater what you write about, as long as you target your market, provide valuable information, and build a relationship with them by continuing to provide this information on an on-going basis.

Offer a free e-book, a free newsletter; anything that will get the prospect coming back for more because they begin to see you as a leader in your field. Branding. People begin to know who you are and trust is ultimately built because of that familiarity.

Relationships take time to cultivate and Internet Attraction Marketing is no different. You need to take the time to cultivate that relationship on-line as opposed to face-to-face but the results can be astounding.

The internet provides the opportunity to reach the masses with the touch of a button. Old fashioned Network Marketing requires a lot of leg work (literally) to build these relationships and there is no guarantee that these relationships will be people who are targeted for your specific market.

With Internet Attraction Marketing, the key is targeting the right audience. You wouldn't sell snow to an Eskimo right? Then don't try to pitch your opportunity to someone who has no interest in starting their own business.

Uplines would have you believe that EVERYONE is a prospect. But the truth be told, EVERYONE is a suspect before a prospect. Don't waste your time with people who have no interest. Instead, dive head first into building lasting relationships with people who really want what you have to offer.

Mike Dillard, Ann Sieg and Mike Klingler are three major players in the Internet Attraction Marketing world.


Ann Sieg, some say the original renegade) took the industry by storm with her book, The Renegade Network Marketer and upline heads around the globe are still reeling from the affects.

Mike Dillard's book Magnetic Sponsoring introduced a whole new way of thinking about Network Marketing to the industry. His follow up, Building on a Budget taught you how to build a web of content for under $500 and attract prospects to you while creating your own list of quality leads.

Mike Klingler brought it all together in one neat, concise package by introducing Renegade University with step by step tutorials on settting up your own web of content using the principles of Internet Attraction Marketing. More of a "hands-on" approach along with a "how-to".

All of these resources are invaluable if you want to get on board with the new model of Internet Attraction Marketing. Depending on your style or preference, all 3 offer great insights and information on this new model with Renegade University being the most comprehensive step by step program.

The world is changing and Network Marketing is evolving as we speak.

If you haven't started utilizing Internet Attraction Marketing for your business yet, what are you waiting for?

It's coming whether you want it to or not and history shows that it is always better to be ahead of the trend rather than behind.

Remember, everyone has something special to offer and every opportunity out there is unique. YOU make the difference. Attract prospects to you using these new methods. Change the course of your actions and watch your Network Marketing business evolve.

Definition of Insanity? Doing the same thing over and over again and expecting different results. Don't go insane.

Plug in now to this new method, learn the principles and evolve along with the industry.

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Judy Jackson profile image

Judy Jackson  says:
15 months ago

Hi Anita, Very well written Hub page. I like your knock knock beginning. I am happy a friend e-mailed me a link to Ann Sieg's free e-book and got me started on the attraction marketing road.

Judy

anitak profile image

anitak  says:
15 months ago

Judy,

Thanks for the complement. I too absolutely love Internet Attraction Marketing and I am very thankful I found Renegade University when I did. It has been a reawakening for me!

marketingcoach profile image

marketingcoach  says:
15 months ago

Anita,

Great Hub! You know I'm glad my business partner shared Ann Sieg's link with me. Attraction Marketing is an awakening for me too!

Donna

anitak profile image

anitak  says:
15 months ago

Donna,

Thanks much and couldn't agree with you more. I love this way of marketing and could never go back to the old way.

Meessai  says:
15 months ago

awesome article, i would never go back to chasing people at the mall, this is good education 4 everybody

Becky Joubert profile image

Becky Joubert  says:
15 months ago

Anita,

I had to laugh at your beginning. It doesn't sound very nice but I suspect, as network marketers, we've all done it before. But, your Hub is very strong in explaining why don't have to anymore. The stress has been lifted!

Thanks, Becky Joubert

anitak profile image

anitak  says:
15 months ago

Thanks Messai,

Chasing never worked and still doesn't. This method is so much better and just makes sense, doesn't it?

anitak profile image

anitak  says:
15 months ago

Thanks Becky.

Glad I could relieve your stress! Just writing it relieve mine.

Anita

Eddie Perkins  says:
14 months ago

Anita,

Another great Hub!  You have branded yourself as someone special, knowledgeable in your field and a leader. We will see YOU at the top.

Until we meet there. ~ eddie

mikewitt profile image

mikewitt  says:
14 months ago

Hi Anita,

Your Knock Knock paragraph is priceless. The ending of that story after begging them to join would be to walk away knock knocking on my head wondering why they always seemed to say NO!

Great hub, thanks for sharing,

Mike Witt

cindyschulson profile image

cindyschulson  says:
14 months ago

What a great hub Anita. You have exactly nailed how so many people used to do network marketing and the way this industry is changing thanks to attraction marketing and the leadership of people like Ann Sieg and Mike Klingler. thanks for sharing!

Renegade Coach profile image

Renegade Coach  says:
9 months ago

Excellent article Anita! I'm so grateful I found this method of marketing. I believed in that old way for far too long; knocking myself on the head and wondering why it didn't work!

To your $uccess,

Irene

anitak profile image

anitak  says:
9 months ago

Irene,

Thanks for the comment. Yes, I too spent way too long doing the old methods. I am so grateful I found attraction marketing. It truly has been a blessing for me in my business.

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