The company made a big splash with their 48 hour juice fast product. Now the company is back with their Hollywood cookie diet. The critics have much to say, but one must admit one thing: the company is innovative in that it puts a unique spin on things. Eating cookies to lose weight sounds ridiculous but if it in the ends motivates individuals to stick to their weight loss plan and it works that means it is effective. Who would not want to eat cookies and lose weight at the same time? Extraordinary claims need to be backed up by extraordinary evidence.

In the age of television and the internet, fad diets are dime a dozen. The Hollywood cookie diet is no exception. The company is bombarding the country with ads which is why the company has grown so fast. In the age of scams and quick fixes, consumers need to be vigilant and do their own internet research before starting one of these diets. Trendy diets often require the purchase of pricey food products. Sometimes there are health risks. And more importantly, they often do not work. Save yourself the money and time and spend it on a diet that works.

This cookie diet is much simpler than other diets like the Atkins and SouthBeach. It works as a meal replacement program. Dieters are supposed to replace breakfast and lunch with four cookies. Picture the typical person: eating a bagel with cream cheese and drinking orange juice for breakfast; a soda, fancy sandwich (perhaps a panini) and soup for lunch. That contains a lot of calories and fats. Instead of that, dieters are expected to consume four cookies. The company claims that they are extremely nutritious because they contain protein and thirteen vitamins and minerals. They also contain a good amount of dietary fiber which suppresses hunger through the day. Each box costs $20 and contain twelve cookies or enough for three days. As you can see, this can add up quickly financially. However, do remember that you will be replacing breakfast and lunch so you will no longer need to purchase food for those meals. There are three flavors: chocolate chip, lemon, oatmeal raisin. The cookies are edible and some people have reported that they do enjoy the taste. The cookies contain wheat, milk, soy and eggs so those allergic to these types of foods should not do the diet. Reviews are all over the internet. One needs to dig through the mess though and determine which ones are in fact true. The success stories in particular need to be examined and more importantly matched up to the amount of failures to see if these diet product is truly effective.

The Hollywood cookie diet makes quite a claim: eat cookies and lose weight. Like with everything these days, consumers cannot take things at face value. Diets can be expensive and require a lot of willpower. Doing the necessary research on the internet is essential to selecting a diet that is right for you.