The Newbies Guide to Keywords
56Defining Your Keywords
For those 'newbies' out there who don't know 'keywords' are those little words or phrases that people type into the search engines when they are looking for something. Now what you have to do is relate the keywords that define your business to the keywords being input.
If your business is geared towards health and fitness, then think about what words or phrases people looking for that sort of information would type into a search engine. These are your 'keywords' that you want to aim for.
By using relevant keywords in your website, articles, ads, signature links, etc the chances of you being found on the search engines is increased. If you are more likely to be found on the search engines, you are more likely to get traffic to your site. If you get more traffic to your site, you are more likely to get sales. Simple isn't it?
Of course, there are other things that are important. For instance, it doesn't matter if you are right on top of Google, if what you are selling is rubbish nobody is going to buy it! But for the purpose of this hub, we will assume you have a great product / business.
Start off thinking of really broad keywords or phrases that you think people looking for your product might type into a search engine. Now try to narrow it down into more specific keywords. This will get you more targeted traffic as well as reducing the competition for your keywords and your ranking.
Picking the right keywords is important. Don't skip the research on this! Going after the wrong keywords or going after highly targeted keywords will only hurt your business.
There are many many keyword research tools out there. Some free, some paid, some simple, some a little more difficult. I've put some links at the bottom for you to check out. Whichever tool you use is down to personal choice, but use at least one of them.
How to Find The Best Keywords for Your Site
Finding 'Profitable' Keywords
A Final Note On Keywords
Having done your research on your keywords, and narrowed down your search to find the best keywords to use, and then having used those keywords in your website copy, articles, signature links, etc, DON'T think that you can now sit back and relax.
Keyword research needs to be an ongoing part of building a successful online business. The words people use to find information will constantly change, as will the words used by your competitors. Some words will attract buyers, while other words will attract business prospects. You need to know which words are working, which words are not. And you can only know this if you continue researching your keywords and your market.
Be sure to check out the links to the keyword research tools below. But more importantly than that, be sure to put them to use. Regularly!
To Your Success
Susan Coils
Keyword Research Tools
- SEO Tools
Instead of putting in several different links, check out the links and the video here at SEO Tools. Includes a very easy and informative video as well as several paid and free keyword research tools. - Webmaster Toolkit
Just found this awesome site. You can currently use 35 free tools for everything from keyword research to meta tag generator. Definitely worth bookmarking.
Wordtracker Articles
- 5-Minute SEO With SEO Blogger For Firefox
Anyone who has tried search engine optimization knows how important keyword research is. Well, good news everyone; keyword research just got a whole lot quicker and easier with Wordtracker's new, free Firefox extension - SEO Blogger. - 2 weeks ago
- SEO Made Simple with SEO Blogger Firefox Addon
Calling all you bloggers! Wordtracker have launched a fantastic new tool that will see bloggers writing fully optimized posts without having to leave the page. Andy Mindel (picture left) talks to Rachelle Money about how he came up with SEO Blogger and how it will benefit the blogosphere. - 2 weeks ago
- How Newspapers Plan To Make Money Online
In Wordtracker's last Online Journalism article I posed the question of whether readers would be prepared to pay for stories online and the response was a very loud NO! But the days of free are numbered and despite the seemingly reticent position of many readers, the momentum is beginning to build towards a variety of pay models such as subscriptions, micropayments or pay walls. We take a look at what newspapers and publishers are doing to get money from online content. - 6 weeks ago
|
|
THE KEYWORD RESEARCH BIBLE - E-BOOK ON CD W/BONUS
Current Bid: $1.99
|
|
|
THE KEYWORD RESEARCH BIBLE - E-BOOK ON CD W/BONUS
Current Bid: $.99
|
|
|
Keyword Expert All in One Keyword Editor Research Tool
Current Bid: $49.95
|
|
|
KEYWORD SWARM REVOLUTIONARY NEW TOOL KEYWORD RESEARCH
Current Bid: $7.95
|
PrintShare it! — Rate it: up down [flag this hub]
Comments
Hey Susan,
Great work here! I'm really liking your hubs and this one in particular talks about a very important topic.
Keep up the good work.
jim
Thanks folks. Hey Robie, get a free trial at Wordtracker and you can subscribe to a free 'mini course' on keywords. Great stuff. And simple enough for the newest of 'newbies' to understand and apply. And Jim, I'm honoured that you took the time to look and comment on my hubs. Thanks a bunch.
Very clear, content is the key. I wrote a hub describing why I thought using top paying keywords is not such a good idea and the website should be based on rich content http://hubpages.com/hub/Google-Adwords-top-paying-
Hi Sanssecret
Love your site, full of very valuable information. Just have one problem, you sold me on Mynicheinspector but there is no way I can get hold of the web site to buy it. Tried variuos ways but all searches and direct web address www.mynicheinspector.com just takes you to other sites.
Hi, I confess it's not me who's sold you on 'mynicheinspector'. The videos' from Youtube are chosen based on the content of the hub. If you're looking for a great (free) niche research tool, check this out.
http://www.nichebotclassic.com/
Create a free account and go get your keywords and check out the competition. :)












robie2 says:
16 months ago
nice, clear explanation--writing "keyword rich" copy still feels like a juggling act to me, but I guess I'll get better as time goes on:-)