If you are looking for a way to quickly generate traffic and drive sales for your internet business, you really should consider using eBay. Although many people still consider eBay to be just a huge online garage sale, it has actually become the backbone for businesses selling all kinds of products online.

Here are a couple of ideas. Consider offering a small percentage of your products (particularly discontinued or limited offer introductory items) via eBay will help drive up your sales. Although you may not get the full retail value for these products, you will gain interest from auction visitors that want to see what else you have for sale. The aim is to generate interest in you and your products (and hopefully make some immediate sales) and to take these viewers (traffic) to your website where you can spend more time and effort converting them to regular recurring customers without having to incur the fees or breaking eBay rules.

In order to start this process you will need to create an "about me" page that is included free in each auction listing. The "about me" page is where you will list your website address, and tell bidders more about the other products you have for sale. This is your opportunity to tell your customers about the excellent service and amazing products you provide and their benefits. Tell buyers about your guarantees, your integrity, and anything you like to encourage buyers to check out your auctions. From your "about me" page you will want to send the customer to your website which will have a name and email capture facility to your newsletter, or to a landing page (squeeze page) which on submitting a name and email address leads to your website. It is best practice to offer a gift of some type as an incentive to giving up their details. You must also remember that eBay's privacy terms still apply at this point so do not abuse your customers trust (as if you would!).

Another means of taking advantage of the "about me" is to include in your product description your email address, not any address (e.g. xyz@gmail.com ), but one which points to your website, for instance support@yourwebsite.com.

You should not underestimate the power of eBay auctions to generate traffic for your website as auctions can frequently receive hundreds if not thousands of hits. If you offer 10 products for sale on eBay every week, you have the potential to drive 100s of new visitors to your main sales website each and every week.

If you want to take your eBay business and online to the next level or if you want a head start over other eBay sellers on starting out you should listen to The Secret eBay Interviews .

The Secret eBay Interviews detail how best to sell on eBay and how to use it (some think more importantly) as a lead generation tool all within eBay's terms and conditions.